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Marie‐Cécile Cervellon

Observed names: Cervellon, Marie-Cecile, Cervellon, Marie-Cécile, Cervellon, Marie-Cécile., Marie Cecile Cervellon, Marie-Ccile Cervellon, Marie-Cecile Cervellon, Marie-Cécile Cervellon
ORCID: 0000-0003-0885-103X
Observed ORCID: 0000-0003-0885-103X
OpenAlex ID: A5030558493
Something old, something used
2012 · Marie‐Cécile Cervellon, Lindsey Carey, et al. · International Journal of Retail & Distribution Management · 431
Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement
2015 · Jae-Eun Kim, Stephen Lloyd, et al. · Journal of Business Research · 221
A model of consumer response to two retail sales promotion techniques
2003 · Michel Laroche, Frank Pons, et al. · Journal of Business Research · 187
Selling second-hand luxury: Empowerment and enactment of social roles
2019 · Linda Lisa Maria Turunen, Marie-Cecile Cervellon, et al. · Journal of Business Research · 175
Knowledge sharing among green fashion communities online
2012 · Marie‐Cécile Cervellon, Anne‐Sophie Wernerfelt · Journal of Fashion Marketing and Management · 163
Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model
2003 · Laurette Dubé, Marie-Cécile Cervellon, et al. · International Journal of Research in Marketing · 149
The Value of Sustainable Luxury in Mature Markets: A Customer-Based Approach
2013 · Marie-Ccile Cervellon, Lara Shammas · Journal of Corporate Citizenship · 135
Ethical fashion dimensions: pictorial and auditory depictions through three cultural perspectives
2014 · Lindsey Carey, Marie-Cécile Cervellon · Journal of Fashion Marketing and Management · 128
Consumers' perceptions of 'green': Why and how consumers use eco-fashion and green beauty products
2011 · Marie-Cécile Cervellon, Lindsey Carey · Critical Studies in Fashion and Beauty · 107
Conspicuous Conservation: Using Semiotics to Understand Sustainable Luxury
2013 · Marie-Cécile Cervellon · International Journal of Market Research · 78
Facebook Pages Content, Does it Really Matter? Consumers’ Responses to Luxury Hotel Posts with Emotional and Informational Content
2015 · Marie-Cécile Cervellon, Danielle Galipienzo · Journal of Travel & Tourism Marketing · 72
Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape
2015 · Marie-Cécile Cervellon, Jean Sylvie, et al. · Journal of Retailing and Consumer Services · 61
Brand social power in luxury retail
2013 · Marie-Cécile Cervellon, Rachael Coudriet · International Journal of Retail & Distribution Management · 58
Cultural influences in the origins of food likings and dislikes
2004 · Marie-Cécile Cervellon, Laurette Dubé · Food Quality and Preference · 57
When Employees Don’t “Like” Their Employers on Social Media
2018 · Marie-Cécile Cervellon, Pamela Lirio · The MIT Press eBooks · 51
Victoria'sDirtySecrets
2012 · Marie-Cécile Cervellon · Journal of Advertising · 46
Sustainable, hedonic and efficient
2014 · Marie-Cecile Cervellon, Lindsey I. Carey · European Journal of Marketing · 44
Green in fashion? An exploratory study of national differences in consumers concern for eco-fashion
2010 · Marie‐Cécile Cervellon, Helena Hjerth, et al. · ResearchOnline · 39
Standardisation versus cultural adaptation in food advertising: insights from a two-culture market
2000 · Marie-Cécile Cervellon, Laurette Dubé · International Journal of Advertising · 37
Assessing the Cross-Cultural Applicability of Affective and Cognitive Components of Attitude
2002 · Marie-Cécile Cervellon, Laurette Dubé · Journal of Cross-Cultural Psychology · 33
Judging by the wristwatch: Salespersons’ responses to status signals and stereotypes of luxury clients
2019 · Marie-Cécile Cervellon, Juliet F. Poujol, et al. · Journal of Retailing and Consumer Services · 27
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Reconsumption reconsidered
2018 · Marie-Cécile Cervellon, Stephen Brown · Marketing Theory · 21
Narrative and Emotional Accounts of Secondhand Luxury Purchases Along the Customer Journey
2018 · Marie-Cécile Cervellon, Edwige Vigreux · Palgrave advances in luxury · 19
Implicit and Explicit Influences on Spontaneous and Deliberate Food Choices
2007 · Marie‐Cécile Cervellon, Laurette Dubé, et al. · ACR North American Advances · 15
Revolutionary Nostalgia: Retromania, Neo-Burlesque and Consumer Culture
2018 · Marie-Cécile Cervellon, Stephen Brown · Emerald Group Publishing Limited eBooks · 10
Works count: 56
Citation count: 2,394
H-index: 21
I10-index: 25
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