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Ana Margarida Barreto

Observed names: ANA MARGARIDA BARRETO, Barreto, Ana Margarida
ORCID: 0000-0002-7465-327X
Observed ORCID: 0000-0002-7465-327X
OpenAlex ID: A5030974008
Do users look at banner ads on Facebook?
2013 · Ana Margarida Barreto · Journal of Research in Interactive Marketing · 166
The Word-of-Mouth Phenomenon in the Social Media Era
2014 · Ana Margarida Barreto · International Journal of Market Research · 135
The impact of involvement on engagement with brand posts
2019 · Ana Margarida Barreto, Diogo Ramalho · Journal of Research in Interactive Marketing · 71
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Application of Facial Expression Studies on the Field of Marketing
2017 · Ana Margarida Barreto · 16
A Comunicação Estratégica como Fator de Retenção de Recursos Humanos
2018 · Rosa Cristina Meirinhos, Ana Margarida Barreto · Media & Jornalismo · 9
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Uma reflexão conceptual sobre a Responsabilidade Social Corporativa e a sua relação com a Comunicação Estratégica
2018 · Anna Carolina Boechat, Ana Margarida Barreto · Media & Jornalismo · 8
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Personal traits behind the intention to Donate Blood
2019 · Ana Margarida Barreto · Media & Jornalismo · 5
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The Impact of the purchase channel on unplanned purchases
2019 · Inês Henriques, Ana Margarida Barreto · Media & Jornalismo · 4
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The Rise of Relationship Marketing with Social Media
2015 · Ana Margarida Barreto · Advances in marketing, customer relationship management, and e-services book series · 4
Impact of health literacy, training, and patient empowerment in the management of chronic rheumatic disease
2025 · Rosário Pinheiro, Ana Margarida Barreto, et al. · Observatorio (OBS*) · 2
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Why don’t we consume energy more efficiently? a Lisbon Parish council case study
2023 · Ana Margarida Barreto, Nuno Correia de Brito, et al. · Frontiers in Energy Efficiency · 2
10 Away from the Mainstream: Motivations of Travellers Seeking Alternative Forms of LGBT Travel
2021 · Stephan Dahl, Ana Margarida Barreto · Channel View Publications eBooks · 2
An assessment of Portuguese health service users' perceptions of whether doctors' age and gender affect their willingness to communicate with patients.
2024 · Filipa Couto, Ana Margarida Barreto · Observatorio (OBS*) · 1
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From Global Activism to Knowledge-Sharing with Colleagues: A Typology of Online Communities
2022 · Stephan Dahl, Ana Margarida Barreto · SAGE Publications Ltd eBooks · 1
Measuring Brand Equity with Social Media
2020 · Ana Margarida Barreto · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT) · 1
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User Mobilization And Participation In Online Political Campaigns. A Case Study From Romania
2018 · Andra Androniciuc, Ana Margarida Barreto · RePEc: Research Papers in Economics · 1
Does brand's participation on Facebook affect its brand equity?
2013 · Ana Margarida Barreto · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT) · 1
Uma visão sobre a evolução da relação entre marcas e consumidores após a emergência da Web 2.0
2011 · Ana Margarida Barreto · LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) · 1
Plano de Comunicação Estratégica para a Promoção da Alimentação Saudável em Famílias com Crianças em Idade Escolar
2026 · Barreto, Ana Margarida · Zenodo (CERN European Organization for Nuclear Research)
Livro de Resumos da Conferência COMM4HEALTH
2026 · Barreto, Ana Margarida, Quartose, Maura · Zenodo (CERN European Organization for Nuclear Research)
“It’s Not Hate; It’s Common Sense”: Polycentric Normalization of Religious Hate in Spanish Digital Media
2026 · Sergio Arce-García, Elías Said-Hung, et al. · International journal of communication
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Strategic Communication and Employer Branding for Workplace Inclusion: Insights from the Integration of People with Down Syndrome
2026 · Boechat, Anna Carolina, Barreto, Ana Margarida, et al. · Dialnet (Universidad de la Rioja)
Face-to-face and mediated intergenerational family communication in European countries
2025 · Cristina Ponte, Ana Margarida Barreto, et al. · Observatorio (OBS*)
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The influence of the type of health service on communication between physicians and patients
2025 · Filipa Couto, Ana Margarida Barreto · Observatorio (OBS*)
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Editorial
2025 · ANA MARGARIDA BARRETO, FABIANA GONDIM MARIUTTI, et al. · JANUS NET e-journal of International Relation
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Works count: 33
Citation count: 448
H-index: 7
I10-index: 5
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