Work

Does brand's participation on Facebook affect its brand equity?

Year: 2013

Type: dissertation

Source: Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)

Author: Ana Margarida Barreto

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W188560656

Cites:

Cited by: 1

Related to: 10