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Nur Zulaikha Mohamed Sadom

Observed names: MOHAMED SADOM, NUR ZULAIKHA, NUR ZULAIKHA MOHAMED SADOM, Nur Zulaikha, Nur Zulaikha Bt Mohamed Sadom, Nur Zulaikha Mohamed Sa'dom, Nur Zulaikha Mohamed Sa’dom, Nur Zulaikha binti Mohamed Sa'dom
Observed institutions: INTI International University, Manipal Academy of Higher Education, Universiti Malaysia Kelantan, Manipal University College Malaysia, National Space Agency, MILA University, University of Technology Malaysia
ORCID: 0000-0002-4100-517X
Observed ORCID: 0000-0002-4100-517X
OpenAlex ID: A5031075816
Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation
2019 · Farzana Quoquab, Nur Zulaikha Mohamed Sadom, et al. · Journal of Islamic marketing · 157
Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
2020 · Jihad Mohammad, Farzana Quoquab, et al. · Journal of Fashion Marketing and Management · 134
The Relationship Between Social Media Marketing, Trust, Reputation and Purchase Intention: Empirical Evidence from Fast-Food Industry
2023 · Nur Zulaikha Mohamed Sadom, Siti Haryani Mat Yusoff, et al. · Journal of International Food & Agribusiness Marketing · 42
Less is more: the role of frugality in the Malaysian hotel industry
2020 · Nur Zulaikha Mohamed Sadom, Farzana Quoquab, et al. · International Journal of Tourism Cities · 33
Sustainable Marketing
2020 · Farzana Quoquab, Nur Zulaikha Mohamed Sadom, et al. · Springer eBooks · 28
“Waste not, want not”: fostering frugality amongst Muslim tourists in the Malaysian hotel industry
2021 · Nur Zulaikha Bt Mohamed Sadom, Farzana Quoquab, et al. · Journal of Islamic marketing · 22
In search of frugality in the Malaysian hotel industry: the role of green marketing strategies and government initiatives
2022 · Nur Zulaikha Mohamed Sadom, Farzana Quoquab, et al. · Consumer Behavior in Tourism and Hospitality · 16
Shop green, feel good: How sustainable fashion boosts gen Z’s wellbeing?
2024 · Jihad Mohammad, Nur Zulaikha Mohamed Sadom, et al. · Environment Development and Sustainability · 13
Sustainable Marketing
2021 · Farzana Quoquab, Nur Zulaikha Mohamed Sadom, et al. · Springer eBooks · 13
Unveiling the landscape of social media marketing in social science studies: A bibliometric analysis using VosViewer and Biblioshiny
2023 · NUR ZULAIKHA MOHAMED SADOM, SITI HARYANI MAT YUSOFF · International Journal of Innovation and Business Strategy (IJIBS) · 12
PDF
“Nourish to flourish”: boosting functional food and socially conscious purchase of Gen-Y and Gen-Z consumers
2025 · Nur Zulaikha Mohamed Sadom, Farzana Quoquab, et al. · British Food Journal · 11
Umrah, the Spiritual Journey of a Lifetime: A Bibliometric Analysis using VosViewer
2023 · Nur Zulaikha Mohamed Sa’dom, Siti Haryani Mat Yusoff, et al. · International Journal of Innovation and Business Strategy (IJIBS) · 7
PDF
Learn from anywhere, anytime: Factors Influencing the adoption of E-learning System in Malaysian private university
2023 · Kauthami Sundresan, Vui Chok Nyen, et al. · International Journal of Innovation and Business Strategy (IJIBS) · 3
PDF
Mitigating Challenges in the Administration of Private Higher Educational Institutions in Malaysia
2024 · Shanti Gopal Nair, Chinmoy Sahu, et al. · The Journal of Quality in Education · 2
The Integration of Islamic and Conventional Marketing Strategies as Drivers of Purchase Intention for Halal Cosmetic Products: A Conceptual Paper
2024 · Siti Haryani Mat Yusof, Nur Zulaikha Mohamed Sa’dom, et al. · Lecture notes in networks and systems · 2
The Influence of Leadership in Academia on The Standard of Teaching in Malaysian Private Universities
2023 · Shanti Gopal Nair, Nur Zulaikha Mohamed Sa’dom, et al. · International Journal of Academic Research in Progressive Education and Development · 2
PDF
Lecturer-Facilitated Learning vs. Self-Directed Learning. Which Motivates Students Better? —Structural Equation Modelling Approach
2023 · Shanti Gopal Nair, Nur Zulaikha Mohamed Sa’dom, et al. · OALib · 2
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Online Teaching Vs Face to Face (F2F) - Insight from Lecturers and Students of Manipal International University
2022 · Shanti Gopal Nair, Nur Zulaikha Mohamed Sadom · International Journal of Academic Research in Progressive Education and Development · 2
PDF
Drivers and barriers to metaverse adoption in education: An integrated behavioral reasoning and innovation resistance perspective
2026 · Jihad Mohammad, Nur Zulaikha Mohamed Sadom, et al. · The International Journal of Management Education · 1
‘Roam the World, Share Your Heart’: Fostering Re-participation Intention Among Local Voluntourists in Malaysia
2024 · Nur Zulaikha Mohamed Sa’dom, Siti Haryani Mat Yusoff, et al. · Studies in systems, decision and control · 1
Perceived Readiness for Technological Change in Rural Micro and Small Enterprises (MSEs) in Peninsular Malaysia's Traditional Food Sector: A Thematic Survey
2026 · Shahrul Nizam Yunos, Ridzuan Masri, et al. · IGI Global eBooks
Factors Influencing Travel Intention to Henan Heritage Sites: A Conceptual Paper
2026 · Zhao Jiaojiao, Siti Haryani Mat Yusoff, et al. · Lecture notes in networks and systems
The Impact of Shopping Experience, Brand Storytelling, and Media Richness on Consumer Purchase Luxury Goods Intention, Guang Zhou, China
2026 · Yun Yun Zou, Nyen Vui Chok, et al. · Lecture notes in networks and systems
Developing Entrepreneurial Mindset in Students Across Disciplines: A Longitudinal Study
2026 · Nusa Fain, Michel Rod, et al. · Studies in computational intelligence
Unravelling the Factors Driving Chinese Students to Study in Malaysia: A Conceptual Paper
2026 · Dong Wenjie, Nur Zulaikha Mohamed Sadom, et al. · Lecture notes in networks and systems
Works count: 30
Citation count: 503
H-index: 11
I10-index: 11
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