Work

The Relationship Between Social Media Marketing, Trust, Reputation and Purchase Intention: Empirical Evidence from Fast-Food Industry

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of International Food & Agribusiness Marketing

DOI: 10.1080/08974438.2023.2246957

Authors: Nur Zulaikha Mohamed Sadom, Siti Haryani Mat Yusoff, Shuhaimi Mohd Sauh

Institution: MILA University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4385812945

FWCI: 6.569

Cites: 88

Cited by: 42

Related to: 10