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Uchenna Uzo

Source and Patterns of Organizational Defiance of Formal Institutions: Insights from Nollywood, the N igerian Movie Industry
2014 · Uchenna Uzo, Johanna Mair · Strategic Entrepreneurship Journal · 90
Cultural norms and cultural agents in buyer–seller negotiation processes and outcomes
2016 · Uchenna Uzo, Jude O. Adigwe · Journal of Personal Selling and Sales Management · 13
Indigenous Management Practices in Africa
2018 · Abel Kinoti Meru, Uchenna Uzo · Emerald Group Publishing Limited eBooks · 6
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Indigenous Financial Practices of Igbo Micro-entrepreneurs in Lagos
2020 · Ogechi Adeola, Uchenna Uzo, et al. · Emerald Group Publishing Limited eBooks · 5
Common Indigenous Selling Practices in Africa
2018 · Uchenna Uzo, Ogechi Adeola, et al. · Emerald Group Publishing Limited eBooks · 5
Indomie Noodles in Africa: lessons on digital and cultural branding
2018 · Uchenna Uzo, Louis Nzegwu · Emerald Emerging Markets Case Studies · 5
How firms strategically navigate informal and formal copyright practices: insights from Nollywood
2021 · Uchenna Uzo, Johanna Mair, et al. · International journal of organizational analysis · 3
Nigeria’s Informal Economy, Social Responsibility and Sustainable Development
2019 · Uchenna Uzo, Olamide Shittu · Cambridge University Press eBooks · 3
Relational activities and channel contracts: Insights from channel intermediaries in Nigeria
2018 · Uchenna Uzo, Johanna Mair, et al. · Journal of Strategic Contracting and Negotiation · 3
Research in Motion/Blackberry
2015 · Uchenna Uzo · Palgrave Macmillan eBooks · 3
Conclusion: Indigenous Management Practices in Africa
2018 · Uchenna Uzo, Olamide Shittu, et al. · Emerald Group Publishing Limited eBooks · 2
Characteristics of the African Buyer’s Purchase Behaviour
2018 · Uchenna Uzo, Thaisaiyi Zephania Opati, et al. · Emerald Group Publishing Limited eBooks · 2
Introduction: Indigenous Management Practices in Africa
2018 · Uchenna Uzo, Olamide Shittu, et al. · Emerald Group Publishing Limited eBooks · 2
Retailer-reseller embeddedness and price-setting in the informal economy
2021 · Uchenna Uzo · Qualitative Market Research An International Journal · 1
How informality affects habitual improvisation in firms: insights from the Nigerian movie industry
2021 · Uchenna Uzo, Johanna Mair · International Studies of Management and Organization · 1
The Role of Reseller’s Salespeople in Price Setting Within Firms
2017 · Uchenna Uzo, Chris Ogbechie · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
How Customers Engage Experiential Marketing in Hyperinflationary Settings and Its Effects on Consumer Behaviour: Insights from Nigeria
2026 · Uchenna Uzo, Ephraim Nwokporo, et al. · Journal of Organisational Studies and Innovation
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Bank Brand Avoidance: Service Perspectives from Nigeria and Ghana
2022 · Henry Boateng, Uchenna Uzo, et al. · Palgrave studies of marketing in emerging economies
Antecedents of Customer Bargain Satisfaction In Informal Retail Markets: Insights from Street Shoppers in Lagos, Nigeria
2021 · Uchenna Uzo, Osaro Agbontaen, et al. · Journal of Customer Behaviour
Enhancing Sales Productivity for Luck-Based Products: Insights from Nigeria`s Sports Betting Industry
2019 · Uchenna Uzo, Adedeji Oluwaseun Adewusi · 5TH BIENNIAL CONFERENCE - Nigeria 2020
Informal Institutional Domains and Informal Entrepreneurship: Insights from the Nigerian Movie Industry
2018 · Uchenna Uzo · Springer eBooks
Fertile Research Grounds in Emerging and Developing Countries: Revisiting the Role of the Researcher
2015 · Silvia Dorado, Moses N Kiggundu, et al. · Academy of Management Proceedings
Features of Informal Firms: Insights on improvising and organizing in the Nigerian movie industry
2012 · Uchenna Uzo, Johanna Mair · Academy of Management Proceedings
Works count: 24
Citation count: 145
H-index: 5
I10-index: 2
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