Work

Bank Brand Avoidance: Service Perspectives from Nigeria and Ghana

Year: 2022

Type: book-chapter

Source: Palgrave studies of marketing in emerging economies

DOI: 10.1007/978-3-030-88678-3_4

Authors: Henry Boateng, Uchenna Uzo, Ogechi Adeola, Robert Ebo Hinson

Institutions: D'Youville University, Pan-Atlantic University, University of Kigali

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285207237

FWCI:

Cites: 36

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Related to: 10