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Prathamesh Vivek Kittur
Observed name:
Prathamesh Kittur
Institution:
Indian Institute of Technology Madras
Observed institutions:
Indian Institute of Technology Kharagpur,
Indian Institute of Technology Madras,
Jaipuria Institute of Management
ORCID:
0000-0001-7042-638X
Observed ORCID:
0000-0001-7042-638X
OpenAlex ID:
A5031624970
Goods and services related brand image and B2B customer loyalty: effects of construal level
2020
·
Prathamesh Kittur
, Swagato Chatterjee
·
Journal of Business and Industrial Marketing
·
38
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model
2023
·
Prathamesh Kittur
, Swagato Chatterjee
·
European Journal of Marketing
·
15
PDF
What makes customers of airport lounges satisfied and more? Impact of culture and travel class
2023
·
Swagato Chatterjee
, Prathamesh Kittur
, et al.
·
Journal of Air Transport Management
·
14
Mapping the intellectual structure of business-to-business loyalty literature: a bibliometric analysis approach
2021
·
Prathamesh Kittur
, Swagato Chatterjee
, et al.
·
Journal of Business and Industrial Marketing
·
13
Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships
2024
·
Prathamesh Kittur
, Shailja Agarwal
·
Journal of Business Research
·
12
Antecedents and consequences of reliance in the context of B2B brand image
2022
·
Prathamesh Kittur
, Swagato Chatterjee
, et al.
·
Journal of Business and Industrial Marketing
·
10
Service recovery strategy in platform economy: a moderated-moderation model with compensation, punishment and aggregator’s effort
2025
·
Prathamesh Vivek Kittur
, Rahul Goswami
, et al.
·
European Journal of Marketing
·
2
Channel Modelling for Underwater wireless Communication System
2015
·
Prathamesh Vivek Kittur
·
2
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Works count:
8
Citation count:
106
H-index:
6
I10-index:
6
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