Author

Alex Gofman

Observed names: ALEX GOFMAN, Alex Gofman,, Gofman, A., Gofman, Alex

Observed institution: Pace University

OpenAlex ID: A5031662245

Isomorphic Permuted Experimental Designs and Their Application in Conjoint Analysis

2009 · ALEX GOFMAN, HOWARD MOSKOWITZ · Journal of Sensory Studies · 179

Founding a New Science: Mind Genomics

2006 · HOWARD R. MOSKOWITZ, ALEX GOFMAN, et al. · Journal of Sensory Studies · 159

Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

2007 · Howard Moskowitz, Alex Gofman · 127

Accelerating structured consumer‐driven package design

2010 · Alex Gofman, Howard R. Moskowitz, et al. · Journal of Consumer Marketing · 79

Rapid, inexpensive, actionable concept generation and optimization: the use and promise of self‐authoring conjoint analysis for the food service industry

2001 · Howard R. Moskowitz,, Alex Gofman,, et al. · Food Service Technology · 65

Extending Rule Developing Experimentation to Perception of Food Packages with Eye Tracking

2009 · Alex Gofman, Howard R. Moskowitz, et al. · The Open Food Science Journal · 64

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Marketing Museums and Exhibitions: What Drives the Interest of Young People

2011 · Alex Gofman, Howard R. Moskowitz, et al. · Journal of Hospitality Marketing & Management · 54

Integrating science into web design: consumer‐driven web site optimization

2009 · Alex Gofman, Howard R. Moskowitz, et al. · Journal of Consumer Marketing · 34

Emergent Scenarios, Synergies and Suppressions Uncovered Within Conjoint Analysis*

2006 · ALEX GOFMAN · Journal of Sensory Studies · 33

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Using High‐level Consumer‐research Methods to Create a Tool‐driven Guidebook and Database for Product Development and Marketing

2006 · HOWARD MOSKOWITZ, ALEX GOFMAN, et al. · Journal of Sensory Studies · 25

Rule Developing Experimentation: A Systematic Approach to Understand and Engineer the Consumer Mind

2012 · Gofman, Alex, Moskowitz, Howard R. 1944- · BENTHAM SCIENCE PUBLISHERS eBooks · 13

Decoding consumer perceptions of premium products with rule‐developing experimentation

2010 · Alex Gofman, Howard R. Moskowitz, et al. · Journal of Consumer Marketing · 13

Steps towards a consumer-driven innovation machine for 'ordinary' product categories in their later lifecycle stages

2009 · Alex Gofman, Howard Moskowitz · International Journal of Technology Management · 12

Improving Customers Targeting With Short Intervention Testing

2010 · ALEX GOFMAN, HOWARD R. MOSKOWITZ · International Journal of Innovation Management · 11

Developing new corporate understanding of an existing product

2009 · Alex Gofman, Howard R. Moskowitz, et al. · Journal of Product & Brand Management · 7

Role of Corporate Leadership and Innovation Claims on Consumer Perception of Premium Products

2009 · ALEX GOFMAN, MARCO BEVOLO, et al. · International Journal of Innovation Management · 6

Effective and confident communications in the midst of a major crisis

2007 · Howard Moskowitz, Samuel Rabino, et al. · International Journal of Pharmaceutical and Healthcare Marketing · 5

Premium by Design: How to Understand, Design and Market High End Products

2011 · Marco Bevolo, Alex Gofman · Breda University of Applied Sciences Portal · 4

Getting the Package and Web Site Graphics Right with Consumer Co-creation

2009 · Alex Gofman · CRC Press eBooks · 3

Premium by Design

2016 · Marco Bevolo, Alex Gofman · Routledge eBooks · 1

Rule Developing Experimentation in Consumer‐Driven Package Design

2011 · Alex Gofman · Wiley eBooks · 1

Consumer-Driven Website Optimization

2012 · Alex Gofman, Howard Moskowitz, et al.

Маркетинг как направляющая инновационного развития промышленных предприятий

2012 · Alex Gofman · Herald of Omsk University Series Psychology

Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

2012 · Gofman, Alex, Moskowitz, Howard R.

Seducing the future of fine arts: getting the next generations into the museum experience

2011 · Alex Gofman, Marco Bevolo, et al. · Breda University of Applied Sciences Portal

Works count: 35

Citation count: 895

H-index: 12

I10-index: 14