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Jerum William Kilumile

Observed names: Jerum W. Kilumile, Kilumile, Jerum W.
Institution: Mzumbe University
ORCID: 0000-0002-9692-2813
Observed ORCID: 0000-0002-9692-2813
OpenAlex ID: A5031682086
The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter?
2024 · Jerum William Kilumile, Li Zuo · Journal of theoretical and applied electronic commerce research · 31
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Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions
2025 · Johakim Katekele John, Xiaodong Qiu, et al. · Journal of Consumer Behaviour · 13
From business-to-consumer interactions to brand equity: driving social commerce purchase intentions
2025 · Johakim Katekele John, Jerum William Kilumile, et al. · Cogent Business & Management · 12
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Harnessing Swift Guanxi in SMEs: Exploring Trust and Purchase Intention on Social Commerce Platforms
2024 · Johakim Katekele John, Xiaodong Qiu, et al. · Journal of theoretical and applied electronic commerce research · 12
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How Influencer Content Credibility Drives Brand Co-creation: Do Social Presence and Consumers’ Psychological Well-being Matter?
2025 · Jerum William Kilumile, Li Zuo, et al. · SAGE Open · 9
Do food influencers shape consumers’ decisions to co-create and purchase organic food brands? The role of homophily
2025 · Jerum William Kilumile, Li Zuo, et al. · British Food Journal · 8
I would purchase what I co-create! How fashion influencer credibility sways consumer purchase intention
2025 · Jerum William Kilumile, Johakim Katekele John, et al. · Cogent Business & Management · 5
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I don't just follow, I co-create! Unpacking how food influencers impact the co-creation of organic food brands
2025 · Jerum William Kilumile, Li Zuo, et al. · British Food Journal · 3
How influencer marketing affect sustainable consumer behaviour? Systematic review, integrative framework and future research agenda
2025 · Jerum William Kilumile, Johakim Katekele John · Journal of Electronic Business & Digital Economics · 2
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The Relationship Between Green Marketing Adoption and Business Size: Evidences from Agro-processing Sector in Morogoro, Tanzania
2020 · Jerum W. Kilumile, Johakim Katekele John, et al. · Journal of Economics and Business · 2
Winning consumer purchase intent: Why influencer content credibility and social presence matter
2026 · Jerum William Kilumile, Johakim Katekele John, et al. · Strategic Business Research · 1
Mechanism and boundary condition of consumer-to-consumer support on purchase intention in clean food social commerce
2025 · Johakim Katekele John, Xiaodong Qiu, et al. · British Food Journal · 1
How Can Influencers Uphold Authenticity and Cultivate Loyalty Amid Commercial Endorsements? The Moderation of Content Type
2026 · Jerum William Kilumile, Johakim Katekele John, et al. · Journal of African Business
Fostering Sustainable Consumption Through Influencers' Intimate Self‐Disclosure: The Role of Eco‐centrism and Altruism
2026 · Jerum William Kilumile, Zuo Li, et al. · Sustainable Development
The Relationship Between Green Marketing Adoption and Business Size: Evidences from Agro-processing Sector in Morogoro, Tanzania
2020 · Kilumile, Jerum W., John, Johakim Katekele, et al. · SSRN Electronic Journal
Adoption of Green Marketing Practices by Agro- Processing Firms in Morogoro, Tanzania
2018 · Jerum William Kilumile
Works count: 16
Citation count: 99
H-index: 6
I10-index: 4
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