Work

How Can Influencers Uphold Authenticity and Cultivate Loyalty Amid Commercial Endorsements? The Moderation of Content Type

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of African Business

DOI: 10.1080/15228916.2026.2723568

Authors: Jerum William Kilumile, Johakim Katekele John, Samuel Hudson Mrisha

Institution: Mzumbe University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204437807

FWCI:

Cites: 45

Cited by:

Related to: 10