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Aurathai Lertwannawit

Observed names: Aurathai Lertwannawit., Lertwannawit, Aurathai
ORCID: 0000-0001-9706-4286
Observed ORCID: 0000-0001-9706-4286
OpenAlex ID: A5031774466
Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men
2011 · Aurathai Lertwannawit, Rujirutana Mandhachitara · Journal of Business Research · 166
The Relative Impact Of Competitiveness Factors And Destination Equity On Tourists Loyalty In Koh Chang, Thailand
2010 · Panisa Mechinda, Sirivan Serirat, et al. · International Business & Economics Research Journal (IBER) · 44
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Career Competencies And Career Success Of Thai Employees In Tourism And Hospitality Sector
2011 · Aurathai Lertwannawit, Sirivan Serirat, et al. · International Business & Economics Research Journal (IBER) · 37
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International Tourists Service Quality Perception And Behavioral Loyalty Toward Medical Tourism In Bangkok Metropolitan Area
2011 · Aurathai Lertwannawit, Nak Gulid · Journal of Applied Business Research (JABR) · 35
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EWOM firestorm: young consumers and online community
2019 · Sasithorn Suwandee, Jiraporn Surachartkumtonkun, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 29
Environmental Sustainability In The Thai Hotel Industry
2011 · Jirawat Anuwichanont, Panisa Mechinda, et al. · International Business & Economics Research Journal (IBER) · 19
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Metrosexual Identification: Gender Identity And Beauty-Related Behaviors
2010 · Aurathai Lertwannawit, Nak Gulid · International Business & Economics Research Journal (IBER) · 15
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Do we follow the crowd on social media? Experimental evidence on consumer attitudes in the contexts of NeWOM and firm crisis response
2020 · Sasithorn Suwandee, Aurathai Lertwannawit, et al. · Asia Pacific Journal of Marketing and Logistics · 11
Tourists Expectation And Perception Towards Environmental Issue Management For Green Tourism Of Khao Yai National Park
2011 · Aurathai Lertwannawit, Jirawat Anuwichanont · International Business & Economics Research Journal (IBER) · 9
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How Brand Trust Mediates the Effects of Service Quality on Loyalty: An Illustration From Medical Tourism Context
2015 · Aurathai Lertwannawit, Gulid Nak · Developments in marketing science: proceedings of the Academy of Marketing Science · 4
A Structural Relationship Between Domestic Tourist Satisfaction, Trust, Switching Barriers And Retention
2014 · Aurathai Lertwannawit, Nak Gulid · International Business & Economics Research Journal (IBER) · 4
Participatory, Tourist Consumer Behavior-Based, Integrated Tourism Marketing Plan For Chainat Province
2013 · Nak Gulid, Aurathai Lertwannawit · Journal of Service Science (JSS) · 2
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The moderating role of effectuation on the relationship between causation and internationalization of export SMEs: a multi-dimensional perspective
2026 · Aurathai Lertwannawit, Pattana Boonchoo, et al. · Journal of Entrepreneurship in Emerging Economies
รูปแบบการค้นหาข้อมูลของนักท่องเที่ยวชาวต่างชาติในการวางแผนท่องเที่ยว
2022 · Wattanasuwan, Kritsadarat, Lertwannawit, Aurathai · Christian University Journal
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ทรัพยากรเพื่อการบริโภคและกระบวนการสร้างตัวตน: มุมมองจากทรัพยากรหลักและหลายองค์ประกอบ
2022 · Wattanasuwan, Kritsadarat, ฺBoonchoo, Pattana, et al. · Journal of Business Administration The Association of Private Higher Education Institutions of Thailand
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The Role of Customer Brand Commitment in the Effectiveness of Crisis Response Strategies in Social Media: Review of Empirical Evidence
2016 · Sasithorn Suwandee, Aurathai Lertwannawit · Global marketing conference proceeding
The Attenuation of the Consumer-brand Relationship as Concomitant With Susceptibility to Electronic Word of Mouth
2016 · Aurathai Lertwannawit, Supphawit Yodnamkham · Global marketing conference proceeding
Relational Capability in a Key Outsourced Supplier–Buyer Relationship
2015 · Aurathai Lertwannawit · Developments in marketing science: proceedings of the Academy of Marketing Science
Fashion Consciousness and Consumption Questionnaire
2012 · Aurathai Lertwannawit, Rujirutana Mandhachitara · PsycTESTS Dataset
Thai Silk Product Industry Development In The Northeastern Region Of Thailand
2011 · Nak Gulid, Sirivan Serirat, et al. · International Business & Economics Research Journal (IBER)
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Destination Personality Segmentation And Profiling International Tourists In National Marine Park
2010 · Aurathai Lertwannawit, Parisa Rungruang
The Taxonomy of Buyer-Seller Relationships in the Thai Comtext
2005 · Aurathai Lertwannawit, Robert T. Green · Thammasat Review
Data mining for distributor network planning in e-commerce
2000 · Aurathai Lertwannawit
Works count: 24
Citation count: 375
H-index: 9
I10-index: 8
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