Work

How Brand Trust Mediates the Effects of Service Quality on Loyalty: An Illustration From Medical Tourism Context

Year: 2015

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-24184-5_19

Authors: Aurathai Lertwannawit, Gulid Nak

Institution: Thammasat University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2275876641

FWCI:

Cites:

Cited by: 4

Related to: 10