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Harsandaldeep Kaur

Observed names: DR. HARSANDALDEEP KAUR, Dr. Harsandaldeep Kaur, Harsandal Deep Kaur, Harsandaldeep Kaur -, Harsandaldeep Kaur Harsandaldeep Kaur
Observed institution: Guru Nanak Dev University
ORCID: 0000-0003-3501-2186
Observed ORCIDs: 0000-0003-3501-2186, 0000-0002-7096-2892
OpenAlex ID: A5036073570
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
2019 · Harsandaldeep Kaur, Mandakini Paruthi, et al. · Telematics and Informatics · 370
Satisfaction, trust and loyalty: investigating the mediating effects of commitment, switching costs and corporate image
2018 · Harsandaldeep Kaur, Harmeen Soch · Journal of Asia Business Studies · 147
Engaging consumers via online brand communities to achieve brand love and positive recommendations
2022 · Mandakini Paruthi, Harsandaldeep Kaur, et al. · Spanish Journal of Marketing - ESIC · 96
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Scale Development and Validation for Measuring Online Engagement
2017 · Mandakini Paruthi, Harsandaldeep Kaur · Journal of Internet Commerce · 80
Connecting the dots between brand logo and brand image
2019 · Harsandaldeep Kaur, Kanwalroop Kaur · Asia-Pacific Journal of Business Administration · 71
Mediating roles of commitment and corporate image in the formation of customer loyalty
2013 · Harsandaldeep Kaur, Harmeen Soch · Journal of Indian Business Research · 61
Segmenting Generation Y using the Big Five personality traits: understanding differences in fashion consciousness, status consumption and materialism
2018 · Harsandaldeep Kaur, Sahiba Anand · Young Consumers Insight and Ideas for Responsible Marketers · 57
Validating Antecedents of Customer Loyalty for Indian Cell Phone Users
2012 · Harsandaldeep Kaur, Harmeen Soch · Vikalpa The Journal for Decision Makers · 50
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Actual versus ideal self: An examination of the impact of fashion self congruence on consumer’s fashion consciousness and status consumption tendencies
2021 · Harsandaldeep Kaur, Sahiba Anand · Journal of Global Fashion Marketing · 48
Fashion self-congruity: scale development and validation
2018 · Sahiba Anand, Harsandaldeep Kaur · Journal of Fashion Marketing and Management · 47
A Content Analysis of YouTube Political Advertisements: Evidence from Indian Parliamentary Elections
2018 · Seerat Sohal, Harsandaldeep Kaur · Journal of Creative Communications · 47
Investigating the effects of consistent visual identity on social media
2021 · Harsandaldeep Kaur, Kanwal Roop Kaur · Journal of Indian Business Research · 32
Examining the relationships between political advertisements, party brand personality, voter satisfaction and party loyalty
2018 · Harsandaldeep Kaur, Seerat Sohal · Journal of Indian Business Research · 31
How Organizational Climate Mediates Employee Innovative Work Behavior among Food Manufacturing Industries in COVID-19 Pandemic: Implications to Business Economics and Management
2021 · Chi Hau Tan, Harsandaldeep Kaur, et al. · Studies of Applied Economics · 27
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Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model
2020 · Harsandaldeep Kaur, Seerat Sohal · Journal of Marketing Communications · 25
Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors
2021 · Muhammad Tanveer, Harsandaldeep Kaur, et al. · Sustainability · 23
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Brand's visual identity on social media platforms: a content analysis
2022 · Haider Mahmood, Muhammad Tanveer, et al. · Global Business and Economics Review · 8
Communicating with Voters on YouTube: Content Analysis of the Relationship Between Advertisement Message Characteristics and Viewers’ Responses
2019 · Seerat Sohal, Harsandaldeep Kaur · Management and Labour Studies · 8
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Interplay of Personal Attitudinal Constructs towards online fashion products, Consumer Decision-Making and Image Branding: The Case of Online Fashion Products in Thailand in COVID 19 Pandemic
2021 · Worakamol Wisetsri, Chi Hau Tan, et al. · Studies of Applied Economics · 5
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The Impact of Loyalty Programs on Customer Retention in the Retail Industry
2024 · Harsandaldeep Kaur · Darpan International Research Analysis · 4
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Airline Self-Service Technology Adoption: Moderating Impact of Gender and Experience
2024 · Harsandaldeep Kaur Harsandaldeep Kaur, Parmeet Kaur Parmeet Kaur · GLOBAL BUSINESS & FINANCE REVIEW · 4
Consumer Decision-Making in the Era of Information Overload
2024 · Harsandaldeep Kaur · Universal Research Reports · 4
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A Study on Attitude towards Upcycled Food Adoption and its Predictors
2024 · Harsandaldeep Kaur, Manpreet Kaur · RESEARCH REVIEW International Journal of Multidisciplinary · 4
The Influence of User-Generated Content on E-Commerce Sales: A Meta-Analysis
2024 · Harsandaldeep Kaur · Innovative Research Thoughts · 3
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Consumer Behavior in Online Marketplaces: A Review of Recent Studies
2023 · Harsandaldeep Kaur · International Journal for Research Publication and Seminars · 3
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Works count: 49
Citation count: 1,276
H-index: 16
I10-index: 16
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