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Anjali Chopra

Observed name: Chopra, Anjali
ORCID: 0000-0002-8116-1214
Observed ORCID: 0000-0002-8116-1214
OpenAlex ID: A5036355699
Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial
2020 · Anjali Chopra, Vrushali Avhad, et al. · Business Perspectives and Research · 402
Future of Work: An Empirical Study to Understand Expectations of the Millennials from Organizations
2020 · Anjali Chopra, Priyanka Bhilare · Business Perspectives and Research · 64
Application of Ensemble Models in Credit Scoring Models
2018 · Anjali Chopra, Priyanka Bhilare · Business Perspectives and Research · 47
Marketing of higher education institutes through the creation of positive learning experiences – analyzing the role of teachers’ caring behaviors
2021 · Monica Khanna, Isaac Jacob, et al. · Journal of Marketing for HIGHER EDUCATION · 25
Health is wealth-eating for tomorrow: factors influencing purchase intention of plant-based diets in India
2024 · Anjali Chopra, Jennifer Jagose, et al. · Cogent Business & Management · 21
Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance
2019 · Monica Khanna, Isaac Jacob, et al. · Journal of Promotion Management · 21
Adoption of digital transaction model by micro enterprises to target millennials in India: An exploratory study
2020 · Anjali Chopra, K. S. Ranjani · Social Business · 10
Mental Wellbeing and Recreational Sports – Two Together for a Healthy Win - Implications for Higher Education Institutions
2023 · Aparna Pandey, Anjali Chopra, et al. · Asia Pacific Journal of Health Management · 7
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Manipulating impressions in the 'ME' culture: A study of millennial consumers
2020 · Aparna Pandey, Anjali Chopra, et al. · Journal of Customer Behaviour · 4
I, me, and the outsider – an exploratory study to identify antecedents of sustainable tourism ecosystem in India
2025 · Anjali Chopra, Aparna Pandey · Cogent Social Sciences · 3
Food and Grocery Retail: a Comparative Study Between Organized and Traditional Formats
2011 · Jyoti Rana, Anjali Chopra · Research Journal of Social Science & Management · 3
Special Issue on: “Understanding Smart Consumers—Shifting Paradigms in Marketing”
2024 · Ranjan Chaudhuri, Anjali Chopra, et al. · Business Perspectives and Research · 2
More Than Meets the Eye - Decoding the Significance of Avatars: A Systematic Literature Review
2025 · Ankit Kumar Sinha, Ranjan Chaudhuri, et al. · Journal of Global Marketing · 1
Analyzing Factors That Influence Brand Resonance Among Alumni (as Past Customers) to Develop Brand Equity for Higher Education Brands
2018 · Monica Khanna, Isaac Jacob, et al. · Global Fashion Management Conference · 1
Managing the People Side of Innovation: 8 Rules for Engaging Minds and Hearts
1999 · Anjali Chopra · 1
Driving women entrepreneurial empowerment through training – a configurational analysis
2026 · Ranjani KS, Chandan Gupta, et al. · Journal of Entrepreneurship in Emerging Economies
Empowering Rural Women through Targeted Training: The Role of Business Skills and Digital Tools
2026 · Siddhant Mishra, K. S. Ranjani, et al. · International Journal of Computer Information Systems and Industrial Management Applications
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A multi-dimensional conceptual framework for manager’s role in junior career wellbeing
2026 · Seetha Pachchhapur, Anjali Chopra, et al. · Strategic HR Review
From Touch & Feel to Touchscreen Shopping of Colour Cosmetics: Analyzing Drivers of Behavioural Intention and Loyalty Among Millennial Women in Emerging Economies
2020 · Anjali Chopra, Monica Khanna, et al. · Global Fashion Management Conference
E -Issues and Research Methodology Voting Issues and Research Methodology Voting Issues and Research Methodology Voting Issues and Research Methodology
2014 · Anjali Chopra, Anshul Anand, et al.
An analysis of Indian Retail Sector an econometric approach
2011 · Anjali Chopra · Shodhganga
Works count: 22
Citation count: 612
H-index: 7
I10-index: 7
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