Work

Analyzing Factors That Influence Brand Resonance Among Alumni (as Past Customers) to Develop Brand Equity for Higher Education Brands

Year: 2018

Type: conference-paper

Study design: Observational Study

Source: Global Fashion Management Conference

DOI: 10.15444/gmc2018.03.09.03

Authors: Monica Khanna, Isaac Jacob, Anjali Chopra

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2884629596

FWCI: 0.737

Cites:

Cited by: 1

Related to: 10