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Sara Teixeira

Observed name: Sara Raquel de Paiva Abreu Teixeira
ORCID: 0000-0002-3768-0420
Observed ORCID: 0000-0002-3768-0420
OpenAlex ID: A5036569700
Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics
2023 · Sara Teixeira, Zaila Oliveira, et al. · Sustainability · 35
PDF
Factors influencing brands’ reputation on social media
2024 · Joana Alves, Sara Teixeira, et al. · Management & Marketing · 12
PDF
Exploring the impact of mobile marketing tools on the purchase intention of iberian consumers
2024 · Sara Teixeira, Ana Nunes · Dutch Journal of Finance and Management · 6
PDF
The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs
2023 · Zaíla Oliveira, Sara Teixeira, et al. · Advances in marketing, customer relationship management, and e-services book series · 5
Revisiting Strategy and Performance Concepts in the Strategy Tripod Framework
2023 · Elnivan Souza, Sergio Forte, et al. · Dutch Journal of Finance and Management · 3
PDF
Decoding Loyalty: Analyzing the Relationship Between Consumer Motivations to Adhere and Key Features Driving Ongoing Participation in Loyalty Programs
2025 · Joaquim Pratas, Zaila Oliveira, et al. · Smart innovation, systems and technologies · 2
The Attitude of Portuguese Consumers of Green Cosmetics: The Influence of Environmental Concern and Health Concern
2023 · Zaila Oliveira, Sara Teixeira, et al. · Advances in business strategy and competitive advantage book series · 2
Reaching Consensus About the Impact of Mobile Marketing Tools on Iberian Consumer Purchase Intention: A Delphi Study
2024 · Sara Teixeira · Advances in marketing, customer relationship management, and e-services book series · 1
Reverse Logistics: an approach to raising awareness of the risks caused by the incorrect disposal of expired drugs
2023 · Zaila Maria Oliveira, Sara Teixeira, et al. · Dutch Journal of Finance and Management · 1
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Influencers' characteristics and communication strategies in purchase intention at festivals
2026 · João Marmelo, Sara Teixeira, et al. · International Journal of Event and Festival Management
Virtual Tourism and Marketing: Bibliometric Analysis
2026 · Sara Teixeira, Zaila Oliveira, et al. · Smart innovation, systems and technologies
Influencer marketing in fast fashion: effects on consumer purchase intention
2026 · Sara Teixeira, Ana Fontes, et al. · European Business Review
The Impact of a Digital Marketing Strategy on the Real Estate Sector
2026 · Rafael Costa, Sara Teixeira, et al. · Smart innovation, systems and technologies
A Bibliometric Analysis of the Internet of Things in Digital Marketing
2026 · Sara Teixeira, Ana Nunes · IGI Global eBooks
V-Commerce: Factors Influencing the Purchase Intention of Portuguese Consumers
2026 · Sara Teixeira, Sandrina Teixeira · European Journal of Applied Business and Management
PDF
A Humanised Social Media Marketing Strategy: A Gym Chain Case in Portugal
2025 · Miguel Moreira e Silva, Sara Teixeira · International Journal of Marketing Communication and New Media
PDF
Fast food, customer satisfaction and brand loyalty: an integrative literature review
2025 · Zaila Oliveira, Sara Teixeira · Redmarka Revista de Marketing Aplicado
PDF
O pensamento criativo como estratégia competitiva das empresas: uma abordagem teórica
2025 · Elói Jorge, Sara Teixeira · Revista Ibero-americana de Criatividade e Inovação
PDF
Factors that Influence the Purchase Intention of Sustainable Clothing
2025 · Diana Roriz, Sandrina Teixeira, et al. · Smart innovation, systems and technologies
Impact of advertising on organizations’ applications on the buying journey in Portugal
2025 · Sara Teixeira, Zaila Oliveira, et al. · Journal of Marketing Communications
PDF
Mobile Marketing Determinants in Consumers’ Purchase Intention
2025 · Sara Teixeira, Zaila Oliveira · Smart innovation, systems and technologies
Metaverse Marketing: a Bibliometric Review
2025 · Sara Teixeira · International Journal of Business Innovation and Research
The Impact of the Aviation Hub for Tourism in Ceara, Brazil
2024 · Laryssa Silva, Zaila Oliveira, et al. · Advances in hospitality, tourism and the services industry (AHTSI) book series
Self-Promotion Strategies on Instagram: A Case Study of a Digital Micro-Influencer
2024 · Mariana Oliveira Pinto, Sara Teixeira, et al. · Advances in marketing, customer relationship management, and e-services book series
Determining Consensus on the Acceptance and Actions of Metaverse Marketing in the Portuguese Market
2024 · Sara Teixeira, Zaila Maria Oliveira · Advances in marketing, customer relationship management, and e-services book series
Works count: 30
Citation count: 69
H-index: 4
I10-index: 2
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