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Samuel Hudson Mrisha
Observed name:
Samuel Mrisha
Institution:
Mzumbe University
Observed institutions:
Mzumbe University,
Wuhan University of Technology
ORCID:
0000-0001-7083-0841
Observed ORCID:
0000-0001-7083-0841
OpenAlex ID:
A5036965249
The power of influence: How social media influencers are shaping consumer decision making in the digital age
2024
·
Samuel Hudson Mrisha
, Sun Xixiang
·
Journal of Consumer Behaviour
·
61
PDF
From business-to-consumer interactions to brand equity: driving social commerce purchase intentions
2025
·
Johakim Katekele John
, Jerum William Kilumile
, et al.
·
Cogent Business & Management
·
12
PDF
Dynamic Business Environment in the Tanzanian Mining Sector
2021
·
Samuel Mrisha
·
International Journal of Business and Economics Research
·
3
PDF
The Effect of Price on Fresh Vegetable Choices in Selected Markets of Morogoro Region, Tanzania
2019
·
Robert Makorere
, Jackline Mariki
, et al.
·
International Journal of Sustainable Development Research
·
3
PDF
“Eastern Guanxi” and “Western Relationship Marketing” Cultures Meet in Tanzania Business Environment
2022
·
Samuel Hudson Mrisha
·
East African Journal of Business and Economics
·
2
PDF
Winning consumer purchase intent: Why influencer content credibility and social presence matter
2026
·
Jerum William Kilumile
, Johakim Katekele John
, et al.
·
Strategic Business Research
·
1
Approaches and Challenges of Motivating Educational Staff in Public Schools in Tanzania: Some Insights from Morogoro Municipality
2019
·
Robert Makorere
, Samuel Hudson Mrisha
·
Journal of Human Resource Management
·
1
PDF
How Can Influencers Uphold Authenticity and Cultivate Loyalty Amid Commercial Endorsements? The Moderation of Content Type
2026
·
Jerum William Kilumile
, Johakim Katekele John
, et al.
·
Journal of African Business
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Works count:
8
Citation count:
83
H-index:
3
I10-index:
2
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