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Aaron R. Brough

Observed names: Aaron Brough, Aaron R Brough, Brough, Aaron R.
ORCID: 0000-0003-2457-3199
Observed ORCID: 0000-0003-2457-3199
OpenAlex ID: A5038358656
Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption
2016 · Aaron R. Brough, James E. B. Wilkie, et al. · Journal of Consumer Research · 773
Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods
2012 · Aaron R. Brough, Mathew S. Isaac · Journal of Marketing · 104
Consumer Privacy During (and After) the COVID-19 Pandemic
2020 · Aaron R. Brough, Kelly D. Martin · Journal of Public Policy & Marketing · 88
Critical roles of knowledge and motivation in privacy research
2019 · Aaron R Brough, Kelly D Martin · Current Opinion in Psychology · 58
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices
2021 · Aaron R. Brough, David A. Norton, et al. · Journal of Marketing Research · 55
When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations
2012 · Aaron R. Brough, Alexander Chernev · Journal of Consumer Research · 33
Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims
2015 · Mathew S. Isaac, Aaron R. Brough, et al. · Journal of Marketing Research · 27
Understanding How Sustainability Initiatives Fail: A Framework to Aid Design of Effective Interventions
2020 · Aaron R. Brough, Grant E. Donnelly, et al. · Social Marketing Quarterly · 20
Why We Don't Rent What Others Love: The Role of Product Attachment in Consumer‐to‐Consumer Transactions
2020 · Antje R. H. Graul, Aaron R. Brough · Journal of Consumer Psychology · 19
Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments
2014 · Mathew S. Isaac, Aaron R. Brough · Journal of Consumer Research · 17
How emotional attachment influences lender participation in consumer-to-consumer rental platforms
2021 · Antje R.H. Graul, Aaron R. Brough, et al. · Journal of Business Research · 14
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection
2023 · Aaron R. Brough, Bernadette Kamleitner, et al. · Journal of International Marketing · 11
When Products Are Valued More But Sold For Less: the Impact of Waste Aversion on Disposal Behavior
2010 · Aaron R. Brough, Mathew S. Isaac · ACR North American Advances · 10
When the Vault is Never Opened: AI‐Enabled Inference and the Future of Consumer Privacy
2026 · Aaron R. Brough · Consumer Psychology Review · 2
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The Bulletproof Glass Effect: When Privacy Notices Backfire
2020 · Aaron R. Brough, David A. Norton, et al. · 2
The “Sticky Choice” Bias in Sequential Decision-Making
2008 · Aaron R. Brough, Mathew S. Isaac, et al. · ACR North American Advances · 2
Advocating for Consumer Privacy Protection in an Era of Widespread Exposure
2025 · Aaron R. Brough, Kelly D. Martin, et al. · Journal of the Association for Consumer Research · 1
The Organized Ask: How Categorizing Data Requests Affects Consumers’ Willingness to Disclose Information
2025 · Julia van de Sandt, Elise Chandon Ince, et al. · Journal of the Association for Consumer Research · 1
The Pandemic-Induced Personal Data Explosion
2022 · Ana Isabel Canhoto, Aaron R. Brough · Social Marketing Quarterly · 1
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Why We Don’T Rent What Others Love: the Role of Product Attachment in Sustainable Consumption
2019 · Antje R. H. Graul, Aaron R. Brough · ACR North American Advances · 1
The Category Size Bias and Consumers’ Perceptions of Risk
2012 · Mathew S. Isaac, Aaron R. Brough · ACR North American Advances · 1
When Two is Better than One: Polarization and Compromise in Unrestricted Choice
2011 · Andrea Bonezzi, Alexander Chernev, et al. · PsycEXTRA Dataset · 1
EXPRESS: Lifestage Bias: How the Visual Representation of Product Lifespan Shapes Replacement Timing
2026 · Poornima Vinoo, Grant E. Donnelly, et al. · Journal of Marketing Research
Truth is Complicated
2017 · Charlie Huenemann, Aaron R. Brough, et al. · Digital Commons - USU (Utah State University)
Why real Estate agents Should Care about Buyer Usage Intent
2015 · Aaron R. Brough, Mathew S. Isaac · Digital Commons - USU (Utah State University)
Works count: 44
Citation count: 1,241
H-index: 11
I10-index: 13
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