Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims
Year: 2015
Type: article
Source: Journal of Marketing Research
DOI: 10.1509/jmr.14.0379
Authors: Mathew S. Isaac, Aaron R. Brough, Kent Grayson
Institutions: Seattle University, Utah State University, Northwestern University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2193064366