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Lee Heng Wei
Observed names:
Heng Wei Lee,
Lee Heng Wei -
Institution:
Wawasan Open University
Observed institutions:
Universiti Sains Malaysia,
Wawasan Open University,
University of Wollongong Malaysia,
UOW Malaysia KDU Penang University College
ORCID:
0000-0002-9914-1916
Observed ORCID:
0000-0002-9914-1916
OpenAlex ID:
A5039264391
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
2023
·
Lee Heng Wei
, Ong Chuan Huat
, et al.
·
International Marketing Review
·
78
Social media communication with intensified pandemic fears: evaluating the relative impact of user- and firm-generated content on brand loyalty
2022
·
Lee Heng Wei
, Ong Chuan Huat
, et al.
·
Asia-Pacific Journal of Business Administration
·
62
Managing virtual teams for open innovation in Global Business Services industry
2018
·
Lee Heng Wei
, Ramayah Thurasamy
, et al.
·
Management Decision
·
57
Adoption of E-Commerce Online Shopping in Malaysia
2010
·
Lee Heng Wei
, Mohd Azam Osman
, et al.
·
IEEE International Conference on e-Business Engineering (ICEBE)
·
22
Tailoring the digital pitch: gender-specific strategies for maximizing social media ad impact on purchase intention
2025
·
Lee Heng Wei
, Tan Kian Lam
, et al.
·
Asia-Pacific Journal of Business Administration
·
16
An Examination of the Effects of Task Technology Fit and Hospital Information System Satisfaction in Public Hospital Malaysia: A Structural Model
2018
·
Lee Heng Wei
, Ramayah Thurusamy
·
Advanced Science Letters
·
9
Closing the Talent Gap: a Proposed Micro-credential Model in Malaysian Formal Education
2024
·
Koon Tatt Tan
, Josephine Ie Lyn Chan
, et al.
·
Turkish Online Journal of Distance Education
·
8
PDF
The Impact of Strategic Alignment between Resources to Enhance Malaysia's Biomass Industry Performance: A Resource-Based View (RBV) Approach
2021
·
Heng Wei Lee
, Ming Fang Teoh
, et al.
·
Studies of Applied Economics
·
7
PDF
Exploring factors influencing service trade-offs in the higher education sector: evidence from Malaysia
2022
·
Saravanan Raman
, Norazah Mohd Suki
, et al.
·
International Journal of Quality and Service Sciences
·
5
Application of Information and Communication Technology in Paddy Farming: Toward Information-based Agriculture
2012
·
Tan ShiangYen -
, Mohd Azam Osman -
, et al.
·
International Journal of Advancements in Computing Technology
·
3
Exploring the potential of applying information and communication technology among the farming community in Malaysia
2012
·
Tan Shiang-Yen
, Lee Heng Wei
, et al.
·
International Conference on Computing Technology and Information Management
·
3
Innovation Capability for SME Biomass Industry Performance: Perspectives of HRM, OC, KMC in Industry 4.0
2020
·
Teoh Ming Fang
, Lee Heng Wei
, et al.
·
Advances in business strategy and competitive advantage book series
·
1
An experience in deploying GreenEve2Peace: M-community for farming community in Malaysia
2012
·
Mohd Azam Osman
, Lee Heng Wei
, et al.
·
International Conference on Information Society
·
1
Innovation Capability for SME Biomass Industry Performance: Perspectives of HRM, OC, KMC in Industry 4.0
2021
·
Teoh Ming Fang
, Lee Heng Wei
, et al.
·
IGI Global eBooks
Global Virtual Team (GVT): Exploring the Challenges, and Potential Gaps in Research
2019
·
Lee Heng Wei
, Tan Bee Wah
, et al.
·
International Journal of Academic Research in Business and Social Sciences
Enhancing Agriculture Based Livelihoods Through Technology Innovation: Deploying M-Community For
2012
·
Lee Heng Wei
, Mohd Azam Osman
, et al.
·
International Journal for Digital Society
PDF
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Works count:
16
Citation count:
272
H-index:
7
I10-index:
5
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