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Gugyh Susandy

Observed name: Susandy, Gugyh
ORCID: 0000-0003-1273-5488
Observed ORCID: 0000-0003-1273-5488
OpenAlex ID: A5040081538
Green Products: Factors Exploring the Green Purchasing Behavior of South Indian Shoppers
2020 · Rambabu Lavuri, Gugyh Susandy · Indonesian Journal of Sustainability Accounting and Management · 45
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The Influence of Viral Marketing and Price Discounts Through Social Media Instagram to Purchase Decision on Marketplace Shopee
2019 · Maulana, Teguh, Susandy, Gugyh · DIMENSIA (Diskursus Ilmu Manajemen STIESA) · 7
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Enabling sustainability by detecting early warning signs of corruption in government institutions
2025 · Pupung Purnamasari, Rudy Hartanto, et al. · Discover Sustainability · 6
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The Effect of Promotion and Hedonic Shopping Motivation on Costumer Impulse Buying on Zalora Online Shopping Sites
2019 · Ariani, Ismi, Susandy, Gugyh, et al. · JABI (Journal of Accounting and Business Issues) · 4
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E-trust and E-service Quality Influence on E-loyalty Users of Bni E-banking in Subang District
2019 · Fajar, Muhammad, Susandy, Gugyh, et al. · JABI (Journal of Accounting and Business Issues) · 4
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The Influence of Social Media Marketing and Online Consumer Behavior in the City of Subang on the Brand Story of the Instant Messenger Line Application
2019 · Ratnasari, Nunik, Susandy, Gugyh, et al. · DIMENSIA (Diskursus Ilmu Manajemen STIESA) · 2
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The Influence of Self-congruity and Mobile Marketing on Brand Loyalty at Fast Food Restaurants California Chicken in Subang City
2019 · Junaedi, Didi, Susandy, Gugyh, et al. · DIMENSIA (Diskursus Ilmu Manajemen STIESA) · 2
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Social Network and Organizational Leadership at the Higher Education Institution: A Case Study
2019 · Gugyh Susandy, Yanu Endar Prasetyo · Indonesian Journal of Sustainability Accounting and Management · 2
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Influence of Total Quality Management (tqm) Towards Consumers Satisfaction
2019 · Fahry, Anwar, Susandy, Gugyh, et al. · JBFI (Journal of Banking and Financial Innovation) · 1
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Pengaruh Keterikatan Emosional terhadap Kepuasan Pelanggan Pada Pasien Rehabilitasi Medik RSUD Subang
2026 · Susandy, Gugyh, Nur Fadhilla, Nadya, et al. · TSARWATICA (Islamic Economic Accounting and Management Journal)
Analysis of the Sustainability of the Aqiqah Business “grup Ternak Kita” Amidst Modern Marketing Competition
2025 · Lestari, Sinta Suci, Jojo, Jojo, et al. · JASS (Journal of Accounting for Sustainable Society)
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Exploring International Partnership for Sustainability of International Academic Program and Global Achievement: A Case Study
2025 · Estu Widarwati, Egi Milmayadi Tahir, et al. · KnE Social Sciences
The Influence of Brand Ambassadors and Advertising on Lazada Purchase Decisions
2025 · Susandy, Gugyh, Rahayu, Tina · DIMENSIA (Diskursus Ilmu Manajemen STIESA)
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Inovasi Strategi Dan Implementasi Pemasaran Media Sosial Melalui Pendekatan Analisis Customer Persona, Social Media Planning Dan Instagram Maintenance Pada Layanan Umroh Kbihu Sutaatmadja Subang
2025 · Susandy, Gugyh, Rosyad, Arby Anas, et al. · Gapura (Garba Pembangunan Masyarakat)
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Peran Broadcasters dan Brand Image dalam Meningkatkan Loyalitas Konsumen — Bukti dari Live Streaming di Platform E- commerce Shopee
2025 · Susandy, Gugyh, Septiana, Rizal · DIMENSIA (Diskursus Ilmu Manajemen STIESA)
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INOVASI STRATEGI DAN IMPLEMENTASI PEMASARAN MEDIA SOSIAL MELALUI PENDEKATAN ANALISIS CUSTOMER PERSONA, SOCIAL MEDIA PIANNING, DAN INSTAGRAM MAINTENANCE PADA KAMPUNG IKAN LEMBAH TANJUNG (Studi Kasus Kolam Renang dan Kolam Pancing)
2025 · Susandy, Gugyh, Handayani, Ananda Tri, et al. · Gapura (Garba Pembangunan Masyarakat)
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The Impact of Altruism on Repurchase Intention in Consumers Who Use the Body Shop's Body Mist Products in Subang City
2025 · Susandy, Gugyh, Nuraeni, Rini · TSARWATICA (Islamic Economic Accounting and Management Journal)
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IMPLEMENTATION OF CUSTOMER PERSONA, SOCIAL MEDIA PLANNING AND INSTAGRAM MAINTENANCE IN UMRAH SERVICES: (Case Study at Kbihu Sutaatmadja Subang)
2024 · Susandy, Gugyh, Rosyad, Arby Anas, et al. · JABI (Journal of Accounting and Business Issues)
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Implementasi Sosial Media Planning, Customer Persona, Dan Instagram Maintenance: (studi Kasus Pada Rsud Subang)
2024 · Susandy, Gugyh, Sam, Adinda Cinta Almaidah, et al. · JABI (Journal of Accounting and Business Issues)
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Sosialisasi Dan Pemetaan Kelayakan Usaha Mikro Kecil Menengah Di Kabupaten Subang
2024 · Widarwati, Estu, Apriandi, Devy Widya, et al. · Gapura (Garba Pembangunan Masyarakat)
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Studi Deskriptif Strategi Manajemen Merek Mixue Ice Cream Dan Bukit Dewi Manggung
2024 · Susandy, Gugyh, Wiguna, Ridan Prawira, et al. · Gapura (Garba Pembangunan Masyarakat)
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E-WOM memoderasi hubungan antara Influencer dan Duta Merek terhadap Keputusan Pembelian Konsumen (Kasus pada konsumen Maybelline Lipstick di Subang, Jawa Barat)
2024 · Mutqi Sopiawadi, Suci Maharani, et al. · Jurnal Riset Bisnis dan Manajemen Tirtayasa
Pengaruh Social Media Marketing, Destiantion Branding, Dan Destination Image Etrhadap Minta Berkunjung Konsumen
2024 · Hazmya Chairunnisa, Nabila, Susandy, Gugyh · Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
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Pengaruh Social Media Marketing Tiktok Terhadap Brand Experience
2024 · Sari, Suci, Susandy, Gugyh · DIMENSIA (Diskursus Ilmu Manajemen STIESA)
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Penyusunan Dan Implementasi Rencana Pemasaran: Program Brand Story Pada Rsud Subang
2024 · Susandy, Gugyh, Sopiawadi, Mutqi, et al. · Gapura (Garba Pembangunan Masyarakat)
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Works count: 45
Citation count: 73
H-index: 4
I10-index: 1
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