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Vikas Tripathi

Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy
2020 · Pallavi Chaturvedi, Kushagra Kulshreshtha, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 248
Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram
2023 · Durgesh Agnihotri, Pallavi Chaturvedi, et al. · Asia Pacific Journal of Marketing and Logistics · 163
Investigating the impact of restaurants' sustainable practices on consumers' satisfaction and revisit intentions: a study on leading green restaurants
2022 · Pallavi Chaturvedi, Kushagra Kulshreshtha, et al. · Asia-Pacific Journal of Business Administration · 121
Exploring consumers' motives for electric vehicle adoption: bridging the attitude–behavior gap
2022 · Pallavi Chaturvedi, Kushagra Kulshreshtha, et al. · Benchmarking An International Journal · 74
Importance of Consumer-based Green Brand Equity: Empirical Evidence
2019 · Utkal Khandelwal, Kushagra Kulshreshtha, et al. · Paradigm A Management Research Journal · 69
Emergence of social media as new normal during COVID-19 pandemic: a study on innovative complaint handling procedures in the context of banking industry
2021 · Durgesh Agnihotri, Kushagra Kulshreshtha, et al. · International Journal of Innovation Science · 54
“Virtual bonds and actual transactions”: investigating the impact of virtual influencers' credibility on buying behavior through virtual engagement
2024 · Durgesh Agnihotri, Pallavi Chaturvedi, et al. · Journal of Communication Management · 52
Exploring the role of consumer ethnocentrism in predicting the purchase intention for locally produced organic food in an emerging market
2023 · Pallavi Chaturvedi, Durgesh Agnihotri, et al. · British Food Journal · 50
Discriminating market segments using preferential green shift: a conjoint approach
2017 · Kushagra Kulshreshtha, Vikas Tripathi, et al. · foresight · 50
Foresight for online shopping behavior: a study of attribution for “what next syndrome”
2019 · Gunjan Sharma, Naval Bajpai, et al. · foresight · 45
Consumer preference for electronic consumer durable goods in India: a conjoint analysis approach
2017 · Kushagra Kulshreshtha, Naval Bajpai, et al. · International Journal of Business Forecasting and Marketing Intelligence · 45
Impact of Financial Inclusion on India’s Economic Development under the Moderating Effect of Internet Subscribers
2023 · Aman Pushp, Rahul Singh Gautam, et al. · Journal of risk and financial management · 38
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Cause-related marketing: an exploration of new avenues through conjoint analysis
2019 · Kushagra Kulshreshtha, Naval Bajpai, et al. · Benchmarking An International Journal · 35
Investigating the role of celebrity institutional entrepreneur in reducing the attitude-behavior gap in sustainable consumption
2021 · Pallavi Chaturvedi, Kushagra Kulshreshtha, et al. · Management of Environmental Quality An International Journal · 34
“Actions speak louder than words”: an impact of service recovery antecedents on customer delight in quick-service restaurants
2021 · Durgesh Agnihotri, Kushagra Kulshreshtha, et al. · Asia-Pacific Journal of Business Administration · 33
Does social presence drive customer brand engagement and purchase intention in the fashion retail metaverse? The moderating role of self-efficacy
2024 · Durgesh Agnihotri, Pallavi Chaturvedi, et al. · Internet Research · 32
Consumer preference for eco-friendly appliances in trade-off: a conjoint analysis approach
2019 · Kushagra Kulshreshtha, Naval Bajpai, et al. · International Journal of Product Development · 28
Mediating effect of innovation with market orientation and performance relationship
2019 · Seemant Kumar Yadav, Vikas Tripathi, et al. · Management Research The Journal of the Iberoamerican Academy of Management · 27
Does green self-identity influence the revisit intention of dissatisfied customers in green restaurants?
2022 · Durgesh Agnihotri, Kushagra Kulshreshtha, et al. · Management of Environmental Quality An International Journal · 25
E-consumer conformity and its impact on consumer attitude
2018 · Utkal Khandelwal, Seemant Kumar Yadav, et al. · Journal of Asia Business Studies · 25
The impact of social media influencer information overload on purchase avoidance: the role of customer confusion and prior product knowledge
2024 · Durgesh Agnihotri, Pallavi Chaturvedi, et al. · Journal of Research in Interactive Marketing · 24
1971–2017: Evolution, exploration and test of time of conjoint analysis
2018 · Kushagra Kulshreshtha, Vikas Tripathi, et al. · Quality & Quantity · 24
Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling
2017 · Kushagra Kulshreshtha, Vikas Tripathi, et al. · Journal of Creative Communications · 23
A Bibliometric Analysis of Green Branding Research from 2000 to 2019
2021 · Utkal Khandelwal, Vikas Tripathi, et al. · Vision The Journal of Business Perspective · 22
Exploring key dimensions of e-service quality: a case of Indian banking industry
2017 · Vivek Agrawal, Vikas Tripathi, et al. · International Journal of Services and Operations Management · 21
Works count: 60
Citation count: 1,521
H-index: 23
I10-index: 31
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