Work

Importance of Consumer-based Green Brand Equity: Empirical Evidence

Year: 2019

Type: article

Study design: Observational Study

Source: Paradigm A Management Research Journal

DOI: 10.1177/0971890719844428

Authors: Utkal Khandelwal, Kushagra Kulshreshtha, Vikas Tripathi

Institution: GLA University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2944593690

FWCI: 5.028

Cites: 66

Cited by: 69

Related to: 10