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Franziska Krause

Observed name: Krause, Franziska
ORCID: 0000-0001-9322-0413
Observed ORCID: 0000-0001-9322-0413
OpenAlex ID: A5043526836
Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis
2024 · Katja Spörl-Wang, Franziska Krause, et al. · Journal of Business Research · 116
One-of-a-kind products: Leveraging strict uniqueness in mass customization
2023 · Franziska Krause, Jonas Görgen, et al. · International Journal of Research in Marketing · 18
Understanding Consumer Self-Design Abandonment: A Dynamic Perspective
2023 · Franziska Krause, Nikolaus Franke · Journal of Marketing · 10
A life cycle framework of social media influencers and the influencer’ dilemma
2025 · Katja Spörl-Wang, Franziska Krause, et al. · Journal of Business Research · 7
Is the Cleanser Really “Clean”? Introducing and Assessing a Front-of-Package Labeling Framework on Effectiveness and Ingredient Claims
2025 · Charlotte Wolf, Franziska Krause, et al. · Journal of Public Policy & Marketing · 2
Face reading technology: improving preference prediction from self-reports using micro-expressions
2026 · Pantelis Karapanagiotis, Franziska Krause, et al. · Journal of Business Research
AI designed it, not myself::The impact of LLM's in mass customization
2025 · Bolzenius, Stefan; id_orcid 0000-0003-0269-3501, Franke, Nikolaus, et al. · WU Research
Mass Customization
2024 · Franziska Krause · Edward Elgar Publishing eBooks
50 shades of green: Assessing sustainability labeling
2024 · Wolf, Charlotte, Henkel, Sven, et al. · Econstor (Econstor)
Innovating Mass Customization with Strict Uniqueness
2020 · Pia Burghartz, Emanuel de Bellis, et al. · Alexandria (UniSG) (University of St.Gallen)
You’Re One in a Million: Strict Uniqueness of Mass-Customized Products
2020 · Pia Burghartz, Emanuel de Bellis, et al. · Alexandria (UniSG) (University of St.Gallen)
Works count: 13
Citation count: 153
H-index: 4
I10-index: 3
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