Work

A life cycle framework of social media influencers and the influencer’ dilemma

Year: 2025

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2025.115459

Authors: Katja Spörl-Wang, Franziska Krause, Sven Henkel

Institution: EBS University of Business and Law

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411047339

FWCI: 5.181

Cites: 78

Cited by: 7

Related to: 10