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Irina T. Toteva

Observed names: Irina Toteva, Toteva, Irina
ORCID: 0000-0003-4762-2301
Observed ORCID: 0000-0003-4762-2301
OpenAlex ID: A5044253789
The curious case of productivity orientation: The influence of advertising stimuli on affect and preference for subscription boxes
2021 · Irina T. Toteva, Richard J. Lutz, et al. · Journal of Retailing and Consumer Services · 20
Self-concept and brand loyalty: Insights from major life events and coping mechanisms
2023 · Irina T. Toteva, Selen Savas-Hall, et al. · Journal of Brand Management · 9
Perceived Effort in the Co-Creation of Electronic Services and Influence on Brand Loyalty: The Case of Food Ordering Apps
2024 · Irina Toteva, Selen Savas-Hall · Services Marketing Quarterly · 4
Toxic traits at work: how perceived coworker dark triad behaviours deplete resources and fuel burnout
2026 · Charles C. Woodard, Irina T. Toteva, et al. · International journal of organizational analysis · 1
When Brand Primes Matter: Productivity Orientation and Consumer Co-Creation — Research Data [Pretest, Study 1A, Study 1B]
2026 · Toteva, Irina · Harvard Dataverse
Transformational Leadership’s Impact on Employee Perceptions of Interactional Justice in Crucial Workplace Conversations
2026 · Dana M Mobley, Irina Toteva · Association of Marketing Theory and Practice Conference (AMTP)
A Life Most Terrible at Work: Moral Collapse and Ethical Renewal in The Death of Ivan Ilyich
2026 · Charles C. Woodard, Irina T. Toteva, et al. · Philosophy of Management
The influence of biospheric messaging and values on local food consumption
2026 · Archana Kumar, Irina Toteva, et al. · Journal of Foodservice Business Research
IKEA effect and service delivery
2022 · Toteva, Irina · Harvard Dataverse
Bingewatching and Streaming Platforms: Brand Priming Influence on Behavior Intention and the Role of Social Distancing: An Abstract
2022 · Irina T. Toteva · Developments in marketing science: proceedings of the Academy of Marketing Science
Works count: 10
Citation count: 34
H-index: 3
I10-index: 1
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