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Daruri Venkata Srinivas Kumar

Observed names: D. V. Srinivas Kumar, Daruri Venkata Srinivas Kumar, Daruri Venkata Srinivas Ku
Observed institution: University of Hyderabad
ORCID: 0000-0002-3884-7739
Observed ORCID: 0000-0002-3884-7739
OpenAlex ID: A5044826291
Twitter-Based Sentiment Analysis and Topic Modeling of Social Media Posts Using Natural Language Processing, to Understand People’s Perspectives Regarding COVID-19 Booster Vaccine Shots in India: Crucial to Expanding Vaccination Coverage
2022 · Praveen SV, Jose Manuel Lorenz, et al. · Vaccines · 28
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Determinants of holistic passenger experience in public transportation: Scale development and validation
2021 · Rajesh Ittamalla, Daruri Venkata Srinivas Kumar · Journal of Retailing and Consumer Services · 24
Role of Service Experience on Vivid Memory and Loyalty
2019 · Rajesh Ittamalla, Daruri Venkata Srinivas Kumar · International Journal of Hospitality & Tourism Administration · 18
The impact of social cues on passengers’ travel experience
2018 · Rajesh Ittamalla, Daruri Venkata Srinivas Kumar · Service Industries Journal · 13
I know what you browsed last night! role of creepiness and persuasion knowledge on click intention of online behavioral advertising
2024 · Ajay Kumar, Daruri Venkata Srinivas Kumar, et al. · DECISION · 9
Customer adoption of artificial intelligence in healthcare: An empirical investigation based on multiple samples
2025 · Ajay Kumar, Daruri Venkata Srinivas Kumar, et al. · Health Marketing Quarterly · 5
Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse
2023 · Ajay Kumar, Daruri Venkata Srinivas Kumar, et al. · Springer eBooks · 4
Customer adoption of smartwatches – a privacy calculus perspective
2024 · Ajay Kumar, Parvez Ahmad, et al. · Rajagiri Management Journal · 2
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Brand personality management of Indian business schools on Twitter: a machine learning approach
2024 · V. Anand, Daruri Venkata Srinivas Kumar · International Journal of Internet Marketing and Advertising · 2
Customer Acceptance of Artificial Intelligence in Healthcare: A Systematic Literature Review and Proposition of Conceptual Framework for Future Research
2024 · Ajay Kumar, Daruri Venkata Srinivas Ku, et al. · Research Square · 1
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Customer Decision-Making Related to Adoption of Artificial Intelligence: A Conceptual Framework Based on Stimulus-Organism-Response Theory
2024 · Ajay Kumar Ajay, Daruri Venkata Srinivas Kumar, et al. · SSRN Electronic Journal · 1
An empirical investigation of the impact of service experience on emotions, satisfaction and loyalty for theme park visitors
2022 · Rajesh Ittamalla, Daruri Venkata Srinivas Kumar · International Journal of Business Excellence · 1
Impact of Bots and Suspicious Accounts on Online Brand Personality and Brand Sentiment
2024 · Anand V., D. V. Srinivas Kumar · ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS)
Brand personality management of Indian business schools on Twitter: A machine learning approach
2022 · Daruri Venkata Srinivas Kumar, Anand V · International Journal of Internet Marketing and Advertising
Works count: 14
Citation count: 97
H-index: 5
I10-index: 4
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