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Akira Asada

ORCID: 0000-0001-5819-0538
Observed ORCID: 0000-0001-5819-0538
OpenAlex ID: A5046636405
Determinants of Word-of-Mouth Influence in Sport Viewership
2016 · Akira Asada, Yong Jae Ko · Journal of Sport Management · 77
Exploring the relationship among leisure engagement, affective and cognitive leisure involvement, and subjective happiness: a mediating role of leisure satisfaction
2018 · Hideo Matsumoto, Shintaro Sato, et al. · World Leisure Journal · 64
Conceptualizing Relative Size and Entitativity of Sports Fan Community and Their Roles in Sport Socialization
2019 · Akira Asada, Yong Jae Ko · Journal of Sport Management · 41
Effects of Relative Size and Homogeneity of Sports Fan Community on Potential Fans’ Support Intentions
2019 · Akira Asada, Yong Jae Ko, et al. · Journal of Sport Management · 34
Perceived Influence of Word-of-Mouth Recommendation on Sport-Watching Behavior: A Gender Difference Perspective
2019 · Akira Asada, Yong Jae Ko · Sport Marketing Quarterly · 25
Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory
2022 · Yong Jae Ko, Akira Asada, et al. · Sport Management Review · 18
The Effects of Athlete Activism on League Credibility, Event Legacy, and Event Involvement: A Crisis Communication Perspective
2021 · Akira Asada, Yuhei Inoue, et al. · International Journal of Sport Communication · 11
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers’ Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
2023 · Akira Asada, Meimei Yan, et al. · Sport Marketing Quarterly · 9
Word-of-mouth effectiveness in new fan acquisition: a mediating role of resident prototypicality
2022 · Akira Asada, Yong Jae Ko · Sport Management Review · 8
Team Representation: Scale Development and Validation
2023 · Akira Asada, Katherine R.N. Reifurth · Journal of Sport Management · 6
Ambush Marketing by Athletes on Social Media during the 2020 Tokyo Olympic Games: A Cross-Cultural Examination of Eight Nations
2025 · Andrea N. Geurin, Natasha T. Brison, et al. · Sport Marketing Quarterly · 4
The North American Society for Sport Management Conference 2014
2015 · Akira Asada, Misaki Sumino · Japanese Journal of Sport Management · 3
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Post-Event Effects: A New Perspective on Giveaway Items Distributed at Sporting Events
2020 · Akira Asada, Akiko Arai · Journal of Global Sport Management · 2
The North American Society for Sport Management Conference 2015
2016 · Akira Asada · Japanese Journal of Sport Management · 2
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The North American Society for Sport Management Conference 2013
2014 · Akira Asada, Akiko Arai, et al. · Japanese Journal of Sport Management · 2
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Self-imagery and advertising effectiveness: the role of sense of presence
2021 · Wonseok (Eric) Jang, Sun Young Lee, et al. · The Journal of General Psychology · 1
Supporting sacrifice or condemning belief: consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
2020 · Jimmy Sanderson, Akira Asada · International Journal of Sport Management and Marketing · 1
Works count: 17
Citation count: 308
H-index: 8
I10-index: 7
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