Work

Determinants of Word-of-Mouth Influence in Sport Viewership

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Sport Management

DOI: 10.1123/jsm.2015-0332

Authors: Akira Asada, Yong Jae Ko

Institution: University of Florida

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2332229477

FWCI: 8.434

Cites:

Cited by: 77

Related to: 10