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Gregory S. Carpenter

Observed names: G. Carpenter, Gregory Carpenter, Gregory S Carpenter, Gregory S. Carpenter
ORCID: 0000-0003-4644-1840
Observed ORCID: 0000-0003-4644-1840
OpenAlex ID: A5046786431
Measuring Marketing Productivity: Current Knowledge and Future Directions
2004 · Roland T. Rust, Tim Ambler, et al. · Journal of Marketing · 1,160
Consumer Preference Formation and Pioneering Advantage
1989 · Gregory S. Carpenter, Kent Nakamoto · Journal of Marketing Research · 943
Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes
1994 · Gregory S. Carpenter, Rashi Glazer, et al. · Journal of Marketing Research · 502
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
2006 · Gary F. Gebhardt, Gregory S. Carpenter, et al. · Journal of Marketing · 475
Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers
1998 · Venkatesh Shankar, Gregory S. Carpenter, et al. · Journal of Marketing Research · 414
Why Is the Trivial Important? A Reasons‐Based Account For the Effects of Trivial Attributes on Choice
2000 · Christina L. Brown, Gregory S. Carpenter · Journal of Consumer Research · 185
Disgusted and Afraid: Consumer Choices under the Threat of Contagious Disease
2020 · Chelsea Galoni, Gregory S Carpenter, et al. · Journal of Consumer Research · 183
Modeling Asymmetric Competition
1988 · Gregory S. Carpenter, Lee G. Cooper, et al. · Marketing Science · 183
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Status Games: Market Driving through Social Influence in the U.S. Wine Industry
2018 · Ashlee Humphreys, Gregory S. Carpenter · Journal of Marketing · 159
The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis
1999 · Venkatesh Shankar, Gregory S. Carpenter, et al. · Journal of Marketing Research · 157
A Model of Marketing Mix, Brand Switching, and Competition
1985 · Gregory S. Carpenter, Donald R. Lehmann · Journal of Marketing Research · 147
Competitive Strategies for Late Entry into a Market with a Dominant Brand
1990 · Gregory S. Carpenter, Kent Nakamoto · Management Science · 135
The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences
2001 · Alexander Chernev, Gregory S. Carpenter · Journal of Marketing Research · 121
Reflections on "Consumer Preference Formation and Pioneering Advantage"
1994 · Gregory S. Carpenter, Kent Nakamoto · Journal of Marketing Research · 107
Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market
1989 · Gregory S. Carpenter · Management Science · 82
Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure
1987 · Gregory S. Carpenter · Marketing Science · 48
Impact of Consumer Preference Formation on Marketing Objectives and Competitive Second Mover Strategies
1996 · Gregory S. Carpenter, Kent Nakamoto · Journal of Consumer Psychology · 30
Legitimately luxurious: Creating authentic luxury brands
2021 · Guy A. Goldstein, Gregory S. Carpenter · Business Horizons · 29
Market expansion, cannibalization, and international airline pricing strategy
1994 · Gregory S. Carpenter, Dominique M. Hanssens · International Journal of Forecasting · 27
The past, present, and future of marketing strategy
2020 · Sibel Sozuer, Gregory S. Carpenter, et al. · Marketing Letters · 26
Market Pioneering, Learning, and Preference
1988 · Gregory S. Carpenter, Kent Nakamoto · ACR North American Advances · 26
Readings on market-driving strategies : towards a new theory of competitive advantage
1997 · Gregory S. Carpenter, Rashi Glazer, et al. · Addison-Wesley eBooks · 25
Market orientation: reflections on field-based, discovery-oriented research
2017 · Gregory S. Carpenter · AMS Review · 21
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A Stochastic Multidimensional Unfolding Approach for Representing Phased Decision Outcomes
1996 · Wayne S. DeSarbo, Donald R. Lehmann, et al. · Springer eBooks · 20
The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences
1999 · A. Chernev, G. Carpenter · PsycEXTRA Dataset · 19
Works count: 64
Citation count: 5,321
H-index: 22
I10-index: 29
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