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Readings on market-driving strategies : towards a new theory of competitive advantage

Year: 1997

Type: book

Source: Addison-Wesley eBooks

Authors: Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W583592899

FWCI:

Cites:

Cited by: 25

Related to: 10