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Riza Casidy

Observed names: Casidy, Riza, Riza Casidy Mulyanegara
Observed institutions: Deakin University, Curtin University, Monash University, Indonesia, Monash University, Swinburne University of Technology, Macquarie University
ORCID: 0000-0002-6836-245X
Observed ORCID: 0000-0002-6836-245X
OpenAlex ID: A5047935339
A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price
2016 · Riza Casidy, Walter Wymer · Journal of Retailing and Consumer Services · 268
The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality
2007 · Riza Casidy Mulyanegara, Yelena Tsarenko, et al. · Journal of Brand Management · 243
The role of brand reputation in organic food consumption: A behavioral reasoning perspective
2018 · Jessica Ryan, Riza Casidy · Journal of Retailing and Consumer Services · 205
The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions
2015 · Riza Casidy, Hyunju Shin · Journal of Retailing and Consumer Services · 182
Exploring the integration of social media within integrated marketing communication frameworks
2016 · Michael John Valos, Fatemeh Haji Habibi, et al. · Marketing Intelligence & Planning · 176
Authentic assessment in business education: its effects on student satisfaction and promoting behaviour
2016 · Lincoln Then James, Riza Casidy · Studies in Higher Education · 146
Linking Brand Orientation with Service Quality, Satisfaction, and Positive Word-of-Mouth: Evidence from the Higher Education Sector
2014 · Riza Casidy · Journal of Nonprofit & Public Sector Marketing · 106
Drivers and outcomes of relationship quality with professional service firms: An SME owner-manager perspective
2017 · Riza Casidy, Munyaradzi Nyadzayo · Industrial Marketing Management · 100
The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector
2015 · Riza Casidy, Walter Wymer · Journal of Brand Management · 100
Service innovation and adoption in industrial markets: An SME perspective
2019 · Riza Casidy, Munyaradzi Nyadzayo, et al. · Industrial Marketing Management · 89
The effects of supplier B2B sustainability positioning on buyer performance: The role of trust
2022 · Riza Casidy, Li Yan · Industrial Marketing Management · 87
B2B purchase engagement: Examining the key drivers and outcomes in professional services
2019 · Munyaradzi W. Nyadzayo, Riza Casidy, et al. · Industrial Marketing Management · 86
The role of brand orientation in the higher education sector: a student-perceived paradigm
2013 · Riza Casidy · Asia Pacific Journal of Marketing and Logistics · 80
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
2017 · Riza Casidy, Walter Wymer, et al. · Tourism Management · 79
Predicting brand preferences
2009 · Riza Casidy Mulyanegara, Yelena Tsarenko · Journal of Fashion Marketing and Management · 75
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Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements
2016 · Hyunju Shin, Riza Casidy, et al. · Journal of Brand Management · 67
Service Recovery, Justice Perception, and Forgiveness: The “Other Customers” Perspectives
2017 · Hyunju Shin, Riza Casidy, et al. · Services Marketing Quarterly · 60
Linking fashion consciousness with Gen Y attitude towards prestige brands
2015 · Riza Casidy, Asti Nafia Nuryana, et al. · Asia Pacific Journal of Marketing and Logistics · 59
The effects of B2B sustainable brand positioning on relationship outcomes
2023 · Riza Casidy, David Sugianto Lie · Industrial Marketing Management · 58
Religious Belief, Religious Priming, and Negative Word of Mouth
2021 · Riza Casidy, Adam Duhachek, et al. · Journal of Marketing Research · 56
The role of religious leaders on digital piracy attitude and intention
2016 · Riza Casidy, Ian Phau, et al. · Journal of Retailing and Consumer Services · 53
An Empirical Investigation of the Relationship between Personality Traits, Prestige Sensitivity, and Fashion Consciousness of Generation Y in Australia
2012 · Riza Casidy · Australasian Marketing Journal (AMJ) · 48
The role of brand in overcoming consumer resistance to autonomous vehicles
2021 · Riza Casidy, Marius Claudy, et al. · Psychology and Marketing · 47
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
2018 · Riza Casidy, Munyaradzi W Nyadzayo, et al. · Industrial Marketing Management · 44
The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: a customer-perceived paradigm
2011 · Riza Casidy Mulyanegara · Journal of Strategic Marketing · 44
Works count: 102
Citation count: 3,410
H-index: 32
I10-index: 58
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