A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price
Year: 2016
Type: article
Study design: Observational Study
Authors: Riza Casidy, Walter Wymer
Institutions: Deakin University, University of Lethbridge
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2460133546
