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Sakhhi Chhabra
Institution:
Xavier School of Management
Observed institutions:
Management Development Institute,
Xavier School of Management,
Indian Institute of Management Sambalpur
ORCID:
0000-0002-0705-0030
Observed ORCID:
0000-0002-0705-0030
OpenAlex ID:
A5048666534
Determining the causes of user frustration in the case of conversational chatbots
2024
·
Sakhhi Chhabra
, Vaishali Kaushal
, et al.
·
Behaviour and Information Technology
·
30
Factors Affecting the Adoption of Slow Fashion – An Exploratory Study of Multiple Stakeholders
2022
·
Sakhhi Chhabra
, Sumita Sindhi
, et al.
·
Journal of Macromarketing
·
25
Determining the Optimal Price Point: Using Van Westendorp’s Price Sensitivity Meter
2014
·
Sakhhi Chhabra
·
Springer proceedings in business and economics
·
16
An Empirical Analysis of the Effect of a Retailers Loyalty Programme on Their Customers’ Loyalty
2017
·
Sakhhi Chhabra
·
Global Business Review
·
15
Micro or Meso: Do influencers influence veganism?
2025
·
Sakhhi Chhabra
, Tahir A. Wani
, et al.
·
Journal of Marketing Communications
·
10
Understanding Privacy Paradox: an Experimental Approach to Study Privacy Concerns and Actual Disclosure Among App Users
2023
·
Sakhhi Chhabra
, Jaydeep Mukherjee
, et al.
·
Journal of Organizational Computing and Electronic Commerce
·
9
Why Does Privacy Paradox Exist? A Qualitative Inquiry to Understand the Reasons for Privacy Paradox Among Smartphone Users
2021
·
Sakhhi Chhabra
·
Journal of Electronic Commerce in Organizations
·
7
PDF
I am not Sure if I’ll try: Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers
2025
·
Sakhhi Chhabra
, Vaishali Kaushal
·
Journal of Macromarketing
·
6
Brand, causes, and the credibility gap: Gen Z purchase intentions in emerging markets
2025
·
Sakhhi Chhabra
, Aarti Singh
, et al.
·
Journal of Asia Business Studies
·
4
Factors determining intention to vaccinate against Covid-19: A developing nation perspective
2021
·
Ruchi Garg
, Ritu Chhikara
, et al.
·
Health Marketing Quarterly
·
4
Lakshya Food India Limited (LFIL): Finding the Right Position in Dairy Business
2022
·
Sakhhi Chhabra
, Ritu Chhikara
, et al.
·
Asian Journal of Management Cases
·
1
Communicating bad news of COVID-19: An empirical study of patients’ preferences in India
2021
·
Sakhhi Chhabra
, Smitha Girija
·
Health Marketing Quarterly
·
1
Senior Citizen Homes: Search for a Viable Business Model
2021
·
Gautam Agrawal
, Sakhhi Chhabra
, et al.
·
Emerging Economies Cases Journal
·
1
PDF
Understanding Doppelgänger Brand Image: The Darker Side to Emotional Branding
2019
·
Sakhhi Chhabra
·
IGI Global eBooks
·
1
Understanding Doppelgänger Brand Image: The Darker Side to Emotional Branding
2017
·
Sakhhi Chhabra
·
Advances in marketing, customer relationship management, and e-services book series
·
1
Designing Value Proposition for Passenger Cars Based on Customer’s Preferred Attributes: An Emerging Market Perspective
2016
·
Sakhhi Chhabra
·
Asian Journal of Empirical Research
·
1
PDF
Assessing Loss Due to COVID-19 in the Homestay Sector and Comprehending Resilience Strategies
2024
·
Sakhhi Chhabra
, Ramkrishan Padhy
·
Advances in hospitality, tourism and the services industry (AHTSI) book series
Criterion for Evaluating Used Car Purchases in India using MCDM
2024
·
Tahir Wani
, Sakhhi Chhabra
, et al.
·
International Journal of Logistics Economics and Globalisation
TBL Myanmar: Understanding the Barriers to Sale of Dehumidifiers in Emerging Markets
2023
·
Sakhhi Chhabra
·
Asian Journal of Management Cases
Conceptual Review of Technology Enabled Marketing
2022
·
Sakhhi Chhabra
·
Advances in logistics, operations, and management science book series
Loyalty to a Brand and its Extension in High Involvement Purchases
2015
·
Sakhhi Chhabra
, Jaydeep Mukherjee
·
RePEc: Research Papers in Economics
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Works count:
21
Citation count:
132
H-index:
7
I10-index:
5
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