Work

Micro or Meso: Do influencers influence veganism?

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2025.2470982

Authors: Sakhhi Chhabra, Tahir A. Wani, Vaishali Kaushal

Institutions: Xavier School of Management, National Institute of Technology Srinagar

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408088005

FWCI: 7.553

Cites: 83

Cited by: 10

Related to: 10