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Saloni Pawan Diwan
Institution:
Kurukshetra University
Observed institution:
Kurukshetra University
ORCID:
0000-0001-5490-6084
Observed ORCID:
0000-0001-5490-6084
OpenAlex ID:
A5049045836
Development of an empirical framework of customer loyalty in the mobile telecommunications sector
2019
·
Rituraj Saroha
, Saloni Pawan Diwan
·
Journal of Strategic Marketing
·
27
Development of empirically based customer-derived positioning typology in the automobile industry
2011
·
Saloni Pawan Diwan
, B. S. Bodla
·
Journal of Strategic Marketing
·
19
Children influence on family purchase decisions across product categories
2022
·
Chetna Arora
, Saloni Pawan Diwan
·
SN Business & Economics
·
13
Modelling customer satisfaction and customer loyalty in the frame of telecommunications industry: a review
2017
·
Rituraj Saroha
, Saloni Pawan Diwan
·
EuroMed J of Management
·
11
Measuring corporate citizenship and public image: evidence from scale development and validation
2024
·
Twinkle Gulati
, Saloni Pawan Diwan
·
Social Responsibility Journal
·
3
Brand Positioning:The Unbeatable Weapon in Present Marketing Scenario
2009
·
Saloni Pawan Diwan
, M Jain
·
Indian Journal of Marketing
·
2
Examining the collaborative impact of socializing agents, influencing strategies and product categories to investigate the children influence on parents’ purchase decisions
2025
·
Chetna Arora
, Saloni Pawan Diwan
·
SN Business & Economics
·
1
Measuring brand positioning effectiveness of car brands using triangular approach
2022
·
Saloni Pawan Diwan
, B. S. Bodla
·
SN Business & Economics
·
1
Identifying the congruence among the presumed, communicated and perceived brand positioning strategies of Indian automobile brands
2019
·
Saloni Pawan Diwan
, B. S. Bodla
·
Journal of Business Studies
·
1
Green Marketing: A New Paradigm of Marketing in the Automobile Industry
2011
·
Saloni Pawan Diwan
, B. S. Bodla
·
Prabandhan Indian Journal of Management
·
1
CRM 2.0 Strategies of Indian Telecom Companies: An Overview
2025
·
Rupali Lamba
, Saloni Pawan Diwan
·
IUP Journal of Marketing Management
Customers’ Perceptions of Brand Positioning Strategies Questionnaire
2016
·
Saloni Pawan Diwan
·
PsycTESTS Dataset
Investigating the congruence among the positioning strategies of three Indian car brands
2015
·
B. S. Bodla
, Saloni Pawan Diwan
·
Journal of brand strategy
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Works count:
13
Citation count:
79
H-index:
4
I10-index:
4
Year
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