Work

Measuring brand positioning effectiveness of car brands using triangular approach

Year: 2022

Type: article

Source: SN Business & Economics

DOI: 10.1007/s43546-022-00211-8

Authors: Saloni Pawan Diwan, B. S. Bodla

Institution: Kurukshetra University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4224924171

FWCI: 0.139

Cites: 57

Cited by: 1

Related to: 10