Author

Ateeq Abdul Rauf

Observed names: Ateeq A. Rauf, Ateeq Rauf

Institution: Information Technology University

Observed institutions: Tufts University, Information Technology University, University of Management and Technology

ORCID: 0000-0002-9730-2296

Observed ORCID: 0000-0002-9730-2296

OpenAlex ID: A5049896721

New Moralities for New Media? Assessing the Role of Social Media in Acts of Terror and Providing Points of Deliberation for Business Ethics

2020 · Ateeq Abdul Rauf · Journal of Business Ethics · 51

How does religion discipline the consumer subject? Negotiating the paradoxical tension between consumer desire and the social order

2018 · Ateeq Abdul Rauf, Ajnesh Prasad, et al. · Journal of Marketing Management · 45

Temporal Spaces of Egalitarianism: The Ethical Negation of Economic Inequality in an Ephemeral Religious Organization

2018 · Ateeq A. Rauf, Ajnesh Prasad · Journal of Business Ethics · 29

Consumption within a soft total institution: Discursive inculcation in the Tablighi Jamaat

2018 · Ateeq A. Rauf, Ajnesh Prasad, et al. · International Journal of Consumer Studies · 20

Vlogging gastronomic tourism: understanding Global North-South dynamics in YouTube videos and their audiences’ feedback

2024 · Ateeq Abdul Rauf, Fahad Mansoor Pasha · Tourism Geographies · 15

The Case of South Korean Airlines-Within-Airlines Model: Helping Full-Service Carriers Challenge Low-Cost Carriers

2022 · Nokhaiz Tariq Khan, Javed Aslam, et al. · Sustainability · 9

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An Islamic Revivalist Group’s Unsuccessful Attempt to Find Meaning on WhatsApp: A Case Study of Understanding Unsustainable Asymmetrical Logics between Traditional Religion and the Digital Realm

2022 · Ateeq Abdul Rauf · Religions · 8

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Pathway to piety: sacred time as continuous effort

2022 · Ateeq Abdul Rauf · Contemporary Islam · 4

Brand new nation: capitalist dreams and nationalist designs in twenty-first century India

2022 · Furqan bin Shahid, Ateeq Abdul Rauf · Consumption Markets & Culture · 4

Making the case for reusing and sharing data in qualitative consumer research

2021 · Ateeq Abdul Rauf · Consumption Markets & Culture · 4

Hyper Education: Why Good Schools, Good Grades, and Good Behavior Are not Enough

2021 · Moiz Abdul Majid Chaudhry, Ateeq Abdul Rauf · Academy of Management Learning and Education · 4

Consumer perceptions of foreign fast food restaurants in an emerging market

2012 · Ateeq Abdul Rauf, Irfan Butt · International Journal of Leisure and Tourism Marketing · 4

Maintaining Sacred Identities: How Religious Anti‐Consumption Conflicts with Culture

2022 · Ateeq Abdul Rauf, Ajnesh Prasad · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 3

Purification in religious sojourns: consuming in relatively sacred spaces

2022 · Ateeq Abdul Rauf · Qualitative Market Research An International Journal · 3

Clothes That Make the Man: Understanding How the Extended Self Is Formed, Expressed and Negotiated by Male Tablighi Jamaat Adherents

2022 · Ateeq Abdul Rauf · Religions · 3

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Secularchy: suppressing the sacred in international business

2024 · Al Waqas Bin Abi Zyad, Shoaib Ul-Haq, et al. · Critical Perspectives on International Business · 2

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Fahm-ul-Halal Versus Taqwa Industries: Investigating Ethical (Mis-)Conduct in Pakistan’s Beverage Industry

2022 · Ateeq Abdul Rauf · Asian Journal of Management Cases · 2

Old gods, new world: Theoretical advances in the marketization and the consumption of religion

2024 · Ateeq Abdul Rauf, Samuelson Appau, et al. · Marketing Theory · 1

Media Review: Tasting qualities: The past and future of tea

2022 · Ateeq Abdul Rauf, Chaudhry Moiz Abdul Majid · Organization Studies

Book Review: Pressure Cooker: Why Home Cooking Won’t Solve Our Problems and What We Can Do About It by Sarah Bowen, Joslyn Brenton, and Sinnika Elliott

2020 · Ateeq A. Rauf · Organization

Temporality, Food Consumption, and the Making of Egalitarian Religious Spaces

2017 · Ateeq Rauf, Ajnesh Prasad · Academy of Management Proceedings

Ritualistic Meal Consumption and the Temporal Reduction of Divisions Due to Economic Disparity

2017 · Ateeq Abdul Rauf, Ajnesh Prasad · ACR North American Advances

Works count: 22

Citation count: 211

H-index: 7

I10-index: 5