Work

Consumption within a soft total institution: Discursive inculcation in the Tablighi Jamaat

Year: 2018

Type: article

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.12473

Authors: Ateeq A. Rauf, Ajnesh Prasad, Mohammed A. Razzaque

Institutions: Information Technology University, Royal Roads University, Tecnológico de Monterrey, UNSW Sydney

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2903545888

FWCI: 1.73

Cites: 69

Cited by: 20

Related to: 10