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Yayu Zhou

In Search for an Audience-Supported Business Model for Local Newspapers: Findings from Clickstream and Subscriber Data
2021 · Su Jung Kim, Yayu Zhou, et al. · Digital Journalism · 37
Not all clicks are equal: detecting engagement with digital content
2021 · Yayu Zhou, Bobby J. Calder, et al. · Journal of Media Business Studies · 34
To smile or not to smile: The role of facial expression valence on mundane and luxury products premiumness
2021 · Hong Zhu, Yayu Zhou, et al. · Journal of Retailing and Consumer Services · 21
Synergistic mechanism of MoS2 and PTFE in reinforcing epoxy-based composite coatings
2025 · Tao Jiang, Luyang Song, et al. · Surface and Coatings Technology · 14
Research progress on the tribological properties of epoxy‐based solid‐lubricating composites
2024 · Luyang Song, Tao Jiang, et al. · Polymer Composites · 13
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Does transvaginal natural orifice transluminal endoscopic surgery affect female sexual function?: a prospective cohort study
2023 · Dingyu Xu, Li He, et al. · BMC Women s Health · 13
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Dense is not green: How visual density influences greenness evaluation on environmentally friendly products
2023 · Chunqu Xiao, Haoyuan Wang, et al. · Frontiers in Psychology · 10
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Research progress of hydrogels in the prevention of pelvic inflammatory disease
2024 · Yile Xiao, Teng Ma, et al. · MedComm – Biomaterials and Applications · 7
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The influence of unfamiliar ingredients on the greenness evaluation of environmentally friendly products
2024 · Qingyi Li, Hong Zhu, et al. · Journal of Product & Brand Management · 6
Assist or substitute? The influential mechanism of worker's usage experience on their overall evaluation of generative artificial intelligence
2025 · Boyang Zheng, Chunqu Xiao, et al. · Technology in Society · 3
A comparative study of prone split-leg position and lithotomy position in posterior uterine myomectomy by transvaginal natural orifice transluminal endoscopic surgery
2025 · Yayu Zhou, Yonghong Lin, et al. · BMC Women s Health · 3
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Optimising customer equity through engagement
2024 · Yayu Zhou, Edward C. Malthouse, et al. · Journal of the Operational Research Society · 3
The impact of brand inclusivity on consumer attitudes toward AI-designed products
2026 · Chunqu Xiao, Tianshu Zhou, et al. · Asia Pacific Journal of Marketing and Logistics · 2
The solid past: visual stability of brand logos on consumer attitudes toward nostalgic brands
2025 · Chunqu Xiao, Chenyu Wang, et al. · Journal of Product & Brand Management · 2
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Managing advertising and subscription fees to maximize lifetime value
2024 · Edward C. Malthouse, Judy U. Franks, et al. · International Journal of Advertising · 2
Synergistic Enhancement of Tribological Performance in Epoxy Coatings With Al 2 O 3 /Polytetrafluoroethylene Hybrid Fillers
2026 · Luyang Song, Tao Jiang, et al. · Polymer Composites · 1
Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations
2025 · Qingyi Li, Qianlin Li, et al. · Journal of Advertising Research · 1
The Role of Syndicated Content in Retaining Digital Newspaper Subscribers: Evidence from Clickstream and Subscription Data
2025 · Jaewon Royce Choi, Su Jung Kim, et al. · Digital Journalism · 1
Tribological Applications of MoS 2 ‐Reinforced Polymer Composites: A Review
2026 · Yayu Zhou, Tao Jiang, et al. · Polymer Composites
VocabTailor: Dynamic Vocabulary Selection for Downstream Tasks in Small Language Models
2026 · Hanling Zhang, Yayu Zhou, et al. · Findings of the Association for Computational Linguistics: ACL (Findings of ACL)
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Youth health behaviors and their reverse intergenerational impact
2025 · Shaoang Xia, Ke Zhang, et al. · Frontiers in Psychology
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Journalism as a Service: How Tablet News Service Influences Subscriber Retention and Long-Term Profitability
2024 · Su Jung Kim, Edward Malthouse, et al. · Digital Journalism
Comparison of two different anesthesia methods on the quality of surgical condition in transvaginal natural-orifice transluminal endoscopic surgery (vNOTES): A prospective single-blind randomized clinical trial
2022 · Yu Cui, Kai Liu, et al. · Perioperative Care and Operating Room Management
Recommender systems for contextually-aware, versioned items
2019 · Yayu Zhou · ACM Conference on Recommender Systems (RecSys)
The Relation Between Flow Turbulence and Mixing Along A Stream Confluence Shear Layer
2016 · Yayu Zhou · Illinois Digital Environment for Access to Learning and Scholarship (University of Illinois at Urbana-Champaign)
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Works count: 27
Citation count: 173
H-index: 7
I10-index: 7
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