Work

Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations

Year: 2025

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.2025.2508014

Authors: Qingyi Li, Qianlin Li, Zhijun Li, Hong Zhu, Yayu Zhou, Chunqu Xiao

Institutions: Northeastern University, Nanjing University, Nanjing University of Posts and Telecommunications, Shaoxing University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Major Program of National Fund of Philosophy and Social Science of China

Award: G3526261368

OpenAlex ID: W4412106978

FWCI: 1.754

Cites: 55

Cited by: 1

Related to: 10