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Crystal T. Lee

Observed names: Crystal Tzu-Ying Lee, Crystal. T Lee, Lee, Crystal T.
ORCID: 0000-0002-2451-1353
Observed ORCID: 0000-0002-2451-1353
OpenAlex ID: A5053164003
Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach
2021 · Crystal T. Lee, Ling-Yen Pan, et al. · Internet Research · 172
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)
2023 · Crystal T. Lee, Tzu-Ya Ho, et al. · Electronic Commerce Research and Applications · 165
Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker
2021 · Sara H. Hsieh, Crystal T. Lee · Journal of Research in Interactive Marketing · 155
Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building
2021 · Sara H. Hsieh, Crystal T. Lee, et al. · Journal of Retailing and Consumer Services · 138
Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation
2021 · Sara H. Hsieh, Crystal T. Lee, et al. · Information & Management · 121
Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love
2021 · Crystal T. Lee, Sara H. Hsieh · Behaviour and Information Technology · 95
Success factors driving consumer reuse intention of mobile shopping application channel
2021 · Timmy H. Tseng, Crystal T. Lee, et al. · International Journal of Retail & Distribution Management · 94
Facilitation of consumer loyalty toward branded applications: The dual-route perspective
2018 · Timmy H. Tseng, Crystal T. Lee · Telematics and Informatics · 85
Smile to pay: predicting continuous usage intention toward contactless payment services in the post-COVID-19 era
2022 · Crystal T. Lee, Ling-Yen Pan · International Journal of Bank Marketing · 82
The AI humanness: how perceived personality builds trust and continuous usage intention
2024 · Sara H. Hsieh, Crystal T. Lee · Journal of Product & Brand Management · 81
Resistance of facial recognition payment service: a mixed method approach
2022 · Crystal T. Lee, Ling-Yen Pan · Journal of Services Marketing · 60
The effects of non-fungible token platform affordances on customer loyalty: A Buyer–Creator duality perspective
2023 · Crystal T. Lee, Yung-Cheng Shen, et al. · Computers in Human Behavior · 56
Engaging consumers in mobile instant messaging: the role of cute branded emoticons
2019 · Crystal T. Lee, Sara H. Hsieh · Journal of Product & Brand Management · 47
How gamified branded applications drive marketing effectiveness?
2021 · Timmy H. Tseng, Sara H. Hsieh, et al. · Marketing Intelligence & Planning · 44
Why people spread rumors on social media: developing and validating a multi-attribute model of online rumor dissemination
2021 · Yung-Cheng Shen, Crystal T. Lee, et al. · Online Information Review · 42
Feeling psychologically close: examining the determinants of branded app engagement
2022 · Sara H. Hsieh, Timmy H. Tseng, et al. · Journal of Product & Brand Management · 29
Traces of mobility: Examining location disclosure on social networks with mobile location tagging
2020 · Sara H. Hsieh, Crystal T. Lee · Telematics and Informatics · 25
Measuring quality variations in e-service
2017 · Yen-Chun Chen, Yung-Cheng Shen, et al. · Journal of Service Theory and Practice · 24
Artificial humanity: A multi-method exploration of user responses to AI influencer affordances in short video platform
2025 · Crystal T. Lee, Yung-Cheng Shen · Telematics and Informatics · 22
Exploring determinants of non-fungible token creators’ engagement behaviors on metaverse-based NFT platforms: A multi-analytical SEM-IPMA method
2024 · Crystal T. Lee, Yung-Cheng Shen · Journal of Business Research · 21
Capturing behavioural outcomes through branded applications: the perspective of the investment model
2021 · Timmy H. Tseng, Sara H. Hsieh, et al. · Internet Research · 21
Values that drive desire: examining determinants of mobile promotion satisfaction
2022 · Sara H. Hsieh, Crystal T. Lee · International Journal of Retail & Distribution Management · 19
Adapting to generative AI: Examining the users' coping strategies of generative AI image systems
2025 · Crystal T. Lee, Yung-Cheng Shen, et al. · Technological Forecasting and Social Change · 17
Meme marketing on social media: the role of informational cues of brand memes in shaping consumers' brand relationship
2023 · Yung-Cheng Shen, Crystal T. Lee, et al. · Journal of Research in Interactive Marketing · 17
Building bonds: an examination of relational bonding in continuous content contribution behaviors on metaverse-based non-fungible token platforms
2024 · Crystal T. Lee, Zimo Li, et al. · Internet Research · 15
Works count: 43
Citation count: 1,702
H-index: 21
I10-index: 27
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