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Stefan Schwarzkopf
Observed name:
Schwarzkopf, Stefan
Institution:
Copenhagen Business School
Observed institutions:
University of London,
Queen Mary University of London,
Copenhagen Business School,
Birkbeck, University of London
ORCID:
0000-0002-0029-6193
Observed ORCID:
0000-0002-0029-6193
OpenAlex ID:
A5056350263
The Consumer as ‘‘Voter,’’ ‘‘Judge,’’ and ‘‘Jury’’: Historical Origins and Political Consequences of a Marketing Myth
2010
·
Stefan Schwarzkopf
·
Journal of Macromarketing
·
121
Theorising narrative in business history
2017
·
Mads Mordhorst
, Stefan Schwarzkopf
·
Business History
·
76
The subsiding sizzle of advertising history
2011
·
Stefan Schwarzkopf
·
Journal of Historical Research in Marketing
·
63
The Political Theology of Consumer Sovereignty
2011
·
Stefan Schwarzkopf
·
Theory Culture & Society
·
62
The Routledge Handbook of Economic Theology
2020
·
Schwarzkopf, Stefan
·
Routledge eBooks
·
50
Sacred Excess: Organizational Ignorance in an Age of Toxic Data
2019
·
Stefan Schwarzkopf
·
Organization Studies
·
50
Discovering the Consumer
2008
·
Stefan Schwarzkopf
·
Journal of Macromarketing
·
47
Ernest Dichter and Motivation Research
2010
·
Stefan Schwarzkopf
, Rainer Gries
·
Palgrave Macmillan UK eBooks
·
40
They do it with Mirrors: Advertising and British Cold War Consumer Politics
2005
·
Stefan Schwarzkopf
·
Contemporary British History
·
37
‘Culture’ and the limits of innovation in marketing: Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s–1970s
2007
·
Stefan Schwarzkopf
·
Management & Organizational History
·
33
Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing
2015
·
Stefan Schwarzkopf
·
BioSocieties
·
21
Marketing history from below: towards a paradigm shift in marketing historical research
2015
·
Stefan Schwarzkopf
·
Journal of Historical Research in Marketing
·
20
The market order as metaphysical loot: Theology and the contested legitimacy of consumer capitalism
2012
·
Stefan Schwarzkopf
·
Organization
·
20
In search of the consumer
2016
·
Stefan Schwarzkopf
·
Routledge eBooks
·
19
What Is an Archive - and Where Is It?: Why Business Historians Need a Constructive Theory of the Archive
2012
·
Stefan Schwarzkopf
·
CBS Research Portal (Copenhagen Business School)
·
18
The nomos of the freeport
2020
·
Stefan Schwarzkopf
, Jessica Inez Backsell
·
Environment and Planning D Society and Space
·
17
Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890–1930
2010
·
Stefan Schwarzkopf
·
CBS Research Portal (Copenhagen Business School)
·
17
Ernest Dichter, Motivation Research and the ‘Century of the Consumer’
2010
·
Stefan Schwarzkopf
, Rainer Gries
·
Palgrave Macmillan UK eBooks
·
17
Why business historians need a constructive theory of the archive
2013
·
Stefan Schwarzkopf
·
Munich Personal RePEc Archive (Ludwig Maximilian University of Munich)
·
15
PDF
Consumer-Citizens: Markets, Marketing and the Making of ‘Choice'
2018
·
Stefan Schwarzkopf
·
SAGE Publications Ltd eBooks
·
12
Markets, Consumers, and the State
2012
·
Stefan Schwarzkopf
·
Palgrave Macmillan eBooks
·
12
Marketing, Realism, and Reality: A Plea for Putting More ‘‘Ideology’’ into Historical Research in Marketing
2010
·
Stefan Schwarzkopf
·
Journal of Macromarketing
·
12
Mobilizing the depths of the market
2014
·
Stefan Schwarzkopf
·
Marketing Theory
·
11
From Fordist to creative economies: the de-Americanisation of European advertising cultures since the 1960s
2013
·
Stefan Schwarzkopf
·
European Review of History Revue européenne d histoire
·
11
Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930
2008
·
Stefan Schwarzkopf
·
RePEc: Research Papers in Economics
·
11
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Works count:
107
Citation count:
938
H-index:
17
I10-index:
27
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