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Monica Khanna
Institutions:
Somaiya Vidyavihar University,
K J Somaiya Institute of Management
Observed institutions:
Narsee Monjee Institute of Management Studies,
Somaiya Vidyavihar University,
K J Somaiya Institute of Management
ORCID:
0000-0001-5269-4700
Observed ORCID:
0000-0001-5269-4700
OpenAlex ID:
A5060346769
Identifying and analyzing touchpoints for building a higher education brand
2014
·
Monica Khanna
, Isaac Jacob
, et al.
·
Journal of Marketing for HIGHER EDUCATION
·
152
Factors Influencing Online Buying Behavior of College Students: A Qualitative Analysis
2016
·
Vilasini Jadhav
, Monica Khanna
·
The Qualitative Report
·
121
Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption
2019
·
Isaac Jacob
, Monica Khanna
, et al.
·
Journal of Business Research
·
92
Marketing of higher education institutes through the creation of positive learning experiences – analyzing the role of teachers’ caring behaviors
2021
·
Monica Khanna
, Isaac Jacob
, et al.
·
Journal of Marketing for HIGHER EDUCATION
·
25
What Determines MOOC Success? Validation of MOOC Satisfaction Continuance Model
2022
·
Jinal Shah
, Monica Khanna
·
Vision The Journal of Business Perspective
·
22
Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance
2019
·
Monica Khanna
, Isaac Jacob
, et al.
·
Journal of Promotion Management
·
21
Technology Adoption and Continuance of Moocs: a Systematic Literature Review, Synthesis and Future Research Agenda
2021
·
Jinal Shah
, Monica Khanna
, et al.
·
Journal of Content Community and Communication
·
20
Determining the post-adoptive intention of millennials for MOOCs: an information systems perspective
2023
·
Jinal Shah
, Monica Khanna
·
Information Discovery and Delivery
·
18
Impact of relational collectivism on impulse buying for others
2013
·
Monica Khanna
, Manisha Karandikar
·
International Journal of Indian Culture and Business Management
·
13
Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls
2020
·
Udo Wagner
, Isaac Jacob
, et al.
·
Journal of International Consumer Marketing
·
12
Beyond Poverty: A Study of Diffusion & Adoption of Feminine Hygiene Products among Low Income Group Women in Mumbai
2014
·
Isaac Jacob
, Monica Khanna
, et al.
·
Procedia - Social and Behavioral Sciences
·
10
Extending Information System Success Model with Customer Experience: A MOOC System Evaluation
2022
·
Jinal Shah
, Monica Khanna
, et al.
·
Business Perspectives and Research
·
7
Applying SERVQUAL model to hearing and speech impaired staff in the fine-dine SME sector for assessing service outcomes
2022
·
Isaac Jacob
, Monica Khanna
, et al.
·
Journal of Strategic Marketing
·
6
A Demographic Study of Online Buying Behavior among College Students in Mumbai, India †
2017
·
Vilasini Jadhav
, Monica Khanna
·
South Asian Journal of Management
·
3
Exploring Diversity, Equity and Inclusion Based Cause Related Advertising as “Brand Signals” and Examining Its Influence on Consumer Purchase Intention
2025
·
Monica Khanna
, Rinku Jain
·
Journal of Promotion Management
·
1
Analyzing Factors That Influence Brand Resonance Among Alumni (as Past Customers) to Develop Brand Equity for Higher Education Brands
2018
·
Monica Khanna
, Isaac Jacob
, et al.
·
Global Fashion Management Conference
·
1
Balancing Data and Intuition in a VUCA World: Cross-Cultural Evidence from Austria and India with Implications for Central European Management
2026
·
Andreas Zehetner
, Christopher Kanitz
, et al.
·
Central European Business Review
PDF
Beauty Lies in the Eyes of the Beholder: Analyzing Sustainable Fashion and Its Value Chain in India
2024
·
Monica Khanna
, Udo Wagner
, et al.
·
Global Fashion Management Conference
Is Selfless Service to Society a Sustainable Concept? The Case of a Street School in Mumbai
2024
·
Monica Khanna
·
Palgrave studies in cross-disciplinary business research, in association with EuroMed Academy of Business
Preface: Special Issue of the 1st International Conference in Healthcare Management
2021
·
Prema Basargekar
, Monica Khanna
, et al.
·
Asia Pacific Journal of Health Management
PDF
From Touch & Feel to Touchscreen Shopping of Colour Cosmetics: Analyzing Drivers of Behavioural Intention and Loyalty Among Millennial Women in Emerging Economies
2020
·
Anjali Chopra
, Monica Khanna
, et al.
·
Global Fashion Management Conference
Istanced Assets - We Own It, but We Don’t’: a Study of Brand – Consumer Archetypical Behavior in the Shared Economy Environment
2020
·
Isaac Jacob
, Krupa Rai
, et al.
·
Global Fashion Management Conference
Possession Attachment Towards Global Brands: the “world of Barbie” Shaping the Mindset of Young Indian Girls
2019
·
Udo Wagner
, Isaac Jacob
, et al.
·
Global Fashion Management Conference
From Differently-abled to Distinctly–enabled: Creating Social Capital Using Servqual Model- the Case of Mirchi & Mime in Mumbai
2018
·
Isaac Jacob
, Monica Khanna
, et al.
·
Global Fashion Management Conference
Analyzing the Cross Cultural Impact of the “world of Barbie” on Young Indian Girls in Shaping Their Mindset to Belong to a Transnational Imagined Community
2016
·
Isaac Jacob
, Monica Khanna
, et al.
·
Global marketing conference proceeding
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Works count:
29
Citation count:
524
H-index:
10
I10-index:
11
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