Author

Shahrzad Yaghtin

Observed name: Shahrzad YAGHTIN

Institutions: Université catholique de lyon, UR CONFLUENCE: Sciences et Humanités

Observed institutions: Islamic Azad University, Tehran, Université catholique de lyon, University of Calgary, Islamic Azad University Central Tehran Branch, UR CONFLUENCE: Sciences et Humanités, University of Jyväskylä

ORCID: 0000-0003-3521-9590

Observed ORCID: 0000-0003-3521-9590

OpenAlex ID: A5060923894

Planning a goal-oriented B2B content marketing strategy

2020 · Shahrzad Yaghtin, Hossein Safarzadeh, et al. · Marketing Intelligence & Planning · 66

B2B digital content marketing in uncertain situations: a systematic review

2021 · Shahrzad Yaghtin, Hossein Safarzadeh, et al. · Journal of Business and Industrial Marketing · 40

Augmenting machine learning with human insights: the model development for B2B personalization

2023 · Shahrzad Yaghtin, Joel Mero · Journal of Business and Industrial Marketing · 16

Value-based KAM: co-developing impactful value propositions within key account management

2026 · Shahrzad Yaghtin, Johanna Gummerus · Journal of Business and Industrial Marketing · 2

Creating Content to enhance business customers’ Engagement: A motivational model

2023 · Shahrzad YAGHTIN · 1

How Machine Learning Can Help the Marketers to Communicate to the Customers More Successfully Through Creating More Relevant Digital Content

2020 · Shahrzad Yaghtin · HAL

Works count: 6

Citation count: 125

H-index: 3

I10-index: 3