Work

Planning a goal-oriented B2B content marketing strategy

Year: 2020

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-11-2019-0559

Authors: Shahrzad Yaghtin, Hossein Safarzadeh, Mehdi Karimi Zand

Institutions: Islamic Azad University, Tehran, Islamic Azad University Central Tehran Branch

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3024251109

FWCI: 5.902

Cites: 31

Cited by: 66

Related to: 10