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Ilona Pezenka

Observed name: Pezenka, Ilona
Institution: FHWien der WKW
ORCID: 0000-0003-3963-1259
Observed ORCID: 0000-0003-3963-1259
OpenAlex ID: A5061032420
Identifying emerging research fields: a longitudinal latent semantic keyword analysis
2017 · Christian Weismayer, Ilona Pezenka · Scientometrics · 90
Which factors influence locals’ and visitors’ overall restaurant evaluations?
2020 · Ilona Pezenka, Christian Weismayer · International Journal of Contemporary Hospitality Management · 88
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Emotionality in Task-Oriented Chatbots – The Effect of Emotion Expression on Chatbot Perception
2024 · Ilona Pezenka, Lili Aunimo, et al. · Communication Studies · 21
Aspect-Based Sentiment Detection: Comparing Human Versus Automated Classifications of TripAdvisor Reviews
2017 · Christian Weismayer, Ilona Pezenka, et al. · Springer eBooks · 13
Paired Comparisons or Sorting? Comparing Web-Based Methods for Collecting Similarity Data for Large Stimulus Sets for Destination Image Positioning
2016 · Ilona Pezenka · Journal of Travel Research · 11
Personality Impacts on the Participation in Peer-to-Peer (P2P) Travel Accommodation Services
2017 · Ilona Pezenka, Christian Weismayer, et al. · Springer eBooks · 10
Tracing emotional responses to nature-based tourism commercials and tagging individual sequences
2024 · Christian Weismayer, Ilona Pezenka · Tourism Recreation Research · 8
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Measuring the resemblance between pictorial and verbal city image spaces
2012 · Ilona Pezenka, Christian Buchta · International Journal of Culture Tourism and Hospitality Research · 8
Drivers of Emotions in Airbnb-Reviews
2018 · Christian Weismayer, Ilona Pezenka · Springer eBooks · 3
Die Zukunft der Marketingkompetenzen im Zeitalter der künstlichen Intelligenz
2025 · Wilhelm Loibl, Ilona Pezenka · Springer eBooks · 2
Automated Hyperlink Text Analysis of City Websites: Projected Image Representation on the Web
2016 · Christian Weismayer, Ilona Pezenka, et al. · Springer eBooks · 2
Cross-Cultural Differences in Emotional Response to Destination Commercials
2024 · Christian Weismayer, Ilona Pezenka · Springer proceedings in business and economics · 1
Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual Attention
2024 · David Bourdin, Lisa Greslehner, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Social Media-Based Tourist Flow Weighting
2023 · Christian Weismayer, Ilona Pezenka, et al. · Springer proceedings in business and economics · 1
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Wie sich Emotionen im Verkaufsgespräch auswirken
2020 · Marina Prem, Ilona Pezenka, et al. · Sales Excellence · 1
Capturing Learning Experiences in Digital Education: A Multimodal Methodological Perspective
2026 · Ilona Pezenka, Larissa Neuburger, et al. · International Conference on Higher Education Advances (HEAd)
Microblog data: Measuring tourism destination image using importance-performance analysis
2026 · Christian Weismayer, Melise de Lima Pereira, et al. · Tourism and Hospitality Research
The lights and darks of unlimited access to information, social media and word of mouth in higher education marketing: Why better-informed students may be less satisfied.
2022 · Andreas Zehetner, Ilona Pezenka · International Conference on Frontiers of Educational Technologies (ICFET)
Sind Frauen die besseren Verkäuferinnen?
2022 · Ilona Pezenka, David Bourdin · Forschung und Praxis an der FHWien der WKW
„Zukunft verantwortungsvoll gestalten“. Eine Einleitung
2022 · Uta Rußmann, Ilona Pezenka, et al. · Forschung und Praxis an der FHWien der WKW
Sind Frauen die besseren Verkäufer
2021 · David Bourdin, Ilona Pezenka
Eine explorative Analyse von Sales-Gesprächen basierend auf computergestützter Gesichtsausdrucksmessung
2019 · Peter Winkler, Uta Rußmann, et al.
Markenmanagement in digitalen Netzwerken - Von Metaphern zum Modell
2019 · Uta Ru§mann, Peter Winkler, et al.
Problemfelder des Online-Targetings aus Unternehmenssicht
2018 · Thomas Pusterhofer, Ilona Pezenka
Unterschiedliche Sichtweisen, unterschiedliche Images? Ein Vergleich von nachfrage- und angebotsseitigem Städteimage
2011 · Pezenka, Ilona, Schneider, Anke · WU Research
Works count: 40
Citation count: 263
H-index: 8
I10-index: 6
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