The lights and darks of unlimited access to information, social media and word of mouth in higher education marketing: Why better-informed students may be less satisfied.
Year: 2022
Type: conference-paper
Authors: Andreas Zehetner, Ilona Pezenka
Institutions: University of Applied Sciences Upper Austria, FHWien der WKW
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W4292622014