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Tsai Chen
Observed name:
陳才
Institution:
Shih Hsin University
Observed institutions:
Worcester Polytechnic Institute,
Universiti Putra Malaysia,
Ming Chuan University,
Shih Hsin University,
Fo Guang University,
National Taipei University
show all 6
OpenAlex ID:
A5063073444
The persuasive effectiveness of mini‐films: Narrative transportation and fantasy proneness
2014
·
Tsai Chen
·
Journal of Consumer Behaviour
·
65
Why Do We Share? The Impact of Viral Videos Dramatized to Sell
2014
·
Tsai Chen
, Hsiang-Ming Lee
·
Journal of Advertising Research
·
49
Impulse Purchase Varied by Products and Marketing Channels
2008
·
陳才
·
27
Entertainment-education of altruistic behaviors: an empirical study of the effects of the narrative persuasion of a nature conservation film
2014
·
Tsai Chen
, Ju-Sen Lin
·
Chinese Journal of Communication
·
21
The Effect of Narrative Transportation in Mini-film Advertising on Reducing Counterarguing
2017
·
Tsai Chen
, Hui-Chen Chang
·
International Journal of Electronic Commerce Studies
·
18
PDF
The Moderating Effects of Self-Referencing and Relational-Interdependent Self-Construal in Anti-Smoking Advertising for Adolescents
2020
·
Hsiang-Ming Lee
, Ya-Hui Hsu
, et al.
·
International Journal of Environmental Research and Public Health
·
12
PDF
Utilization of Intelligent Tutoring System (ITS) in mathematics learning
2008
·
Tsai Chen
, Aida Suraya MdYunus
, et al.
·
The International Journal of Education and Development using Information and Communication Technology (The University of the West Indies)
·
11
PDF
Taiwan's Foreign Exchange Market—Volatile but Still Efficient?
2010
·
Chuang-Yuang Lin
, Ruey-Shan Wu
, et al.
·
Emerging Markets Finance and Trade
·
7
Leadership as Situational Factor on Personality-Performance Relationship: An Empirical Study of the Taiwan's Office Machinery Sales Force
2012
·
Kuang-Hui Chiu
, Tsai Chen
·
The International Journal of Business & Management
·
5
Appeals of Chinese medicinal cuisine promotion
2023
·
Tsai Chen
, Ya-Hui Hsu
, et al.
·
Food Quality and Preference
·
4
Online Bartering Motivations
2014
·
Hsiang-Ming Lee
, Tsai Chen
, et al.
·
Psychological Reports
·
4
Networked electrophysiology sensor-on-a-chip
2011
·
Tsai Chen
, John McNeill
·
IEEE International Instrumentation and Measurement Technology Conference
·
4
Personal Biography as Brand Story of Charity Organization: Narrative Persuasion and Moral Emotion
2022
·
Tsai Chen
, Ya-Hui Hsu
, et al.
·
International Journal of Electronic Commerce Studies
·
2
PDF
Effect Of Complementary Product Fit And Brand Awareness On Brand Attitude After M&As: Word Of Mouth As A Moderator
2018
·
Hsiang-Ming Lee
, Tsai Chen
, et al.
·
RePEc: Research Papers in Economics
·
2
提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より Why Do We Share? : The Impact of Viral Videos Dramatized to Sell : How Microfilm Advertising Works
2015
·
Tsai Chen
, Hsiang-Ming Lee
·
日経広告研究所報
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Works count:
15
Citation count:
231
H-index:
7
I10-index:
7
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